What is Black Friday
Day of total sales, a tradition which came from America. In social networks you can meet the skeptical comments: “In Russia, Black Friday is not accustomed: incorrect we have it. The first stores will raise prices as far as they can, and then pretend that you enter discounts. In the end, the product is still expensive.”
On the other hand, for shops this sale is beneficial as it allows you to sell unsold goods on the shelves. And brand is first and foremost a good advertisement.
2013 Black Friday is held on the grounds of online sales, including at blackfridaysale.ru, where the sale involved about 300 stores. Sold appliances, electronics, home goods, and watches, cosmetics and clothes.
How to use this?
The easiest thing to do in this day shopping online. In this year the action involved such famous brands as Adidas, Reebok, Red Cube, one of the largest online malls AliExpress and others. Discounts at these stores reach 50% and above. For many people this is a welcome opportunity to previously inaccessible things at a low price. In the company “Adidas”, for example, prices of shirts, t-shirts and shorts trimmed in two times, and discounts on laptops in “M-Video” range from 30 to 50%.
In one of the shopping center “atrium” – UNIQLO – as this action takes place. Being the # 1 brand in Japan, in Russia, this brand is rarely collects a large number of buyers. On the day of Black Friday the aisles resembled the trail that was moving hundreds of ants. The Manager of the service center Elena said that on a normal Friday this is rare.
How did it begin?
A public holiday, especially revered American Thanksgiving falls on the last Thursday of November, and the next Friday is also off, and this advantage marketers.
In America, on this day, stores open early: at 5 in the morning, and some even at 2 in the morning and at midnight. Already at 6 in the morning goods from the shelves of small shops are swept away and exhausted cashiers of supermarkets are hard to serve customers with full carts to the brim.
Why is she black?
It is believed that the term Black Friday is associated with the peculiarity of accounting in the US, where profits were recorded in black ink and losses in red. And Wikipedia thinks that Friday was called black in Philly because the streets in the day it was impossible to pass: there were huge traffic jams and crowds of pedestrians and rows of cars created one big mess. There is the original version of that Friday called black by analogy with black holes of the Universe, in which matter is sucked in, disappearing without a trace there.
getting more information
The Village about how not to make foolish purchases that day.
By author Anastasiya Ageeva