{"id":1152,"date":"2016-03-21T14:29:00","date_gmt":"2016-03-21T11:29:00","guid":{"rendered":"https:\/\/hitmedia.su.mastertest.ru\/?p=1152"},"modified":"2019-02-17T14:02:58","modified_gmt":"2019-02-17T11:02:58","slug":"animakkord-kak-poyavilas-samaya-uspeshnaya-rossijskaya-animatsionnaya-studiya","status":"publish","type":"post","link":"https:\/\/hitmedia.su\/en\/2016\/03\/21\/animakkord-kak-poyavilas-samaya-uspeshnaya-rossijskaya-animatsionnaya-studiya\/","title":{"rendered":"Success Secrets of Masha and the Bear"},"content":{"rendered":"Reading time<\/span> 8<\/span> minutes<\/span><\/span>

[responsivevoice_button voice=”US English Male” buttontext=”Listen the text”]
\nOne of the episodes got over1 billion views on YouTube, all around the worlds related products are sold, and the creators have managed to produce two cartoon spin-off about a little girl and a big bear. We found out how the most successful Russian animation studio was created.<\/strong><\/p>\n

Where did Masha appear from?<\/h3>\n

Animakkord Studio was created specifically for the Masha and the Bear project completely on the money of the investors, whose names were not disclosed. According to thef serial co-producer Dmitry Loveyko, it was not clear, whether the project would shoot off \/ be a success or not, but in the creators hands there were 8 scenarios, and the entire series\u2019s plan has been developed. Fortunately, investors were ready to wait for five years until the series would be recompensed and return the money to them. All was left as to to set up technical project line, engage experts, prepare the intellectual protection and work out a marketing campaign.<\/p>\n

Initially, creators did not plan that the studio would have a complete production cycle. From the very beginning two Russian animation studios offered to take up all the technical side of the cartoon production. However, six months after the launch the authors realized that the Russian studios basis was good but it was not enough. \u201cFor licensing activities and development of the brand it would better if the entire production of\u201d Masha \u201cwas focused under our control,\u201d \u2013 says Loveyko. Therefore, it was decided to set up his own studio in 2008. Due to a crisis many studios were closed so it was possible for \u201cMasha and the Bear\u201d to recruit a highly professional team.<\/p>\n

All the technologies and staffing originally were built to create an animated TV series of premium status in all components: animation, image and music. \u201cWe realized that there were a lot of animated series, especially in the West and in Asia \u2013 says Dmitry Loveyko \u2013 as it is required format for today\u2019s niche of children\u2019s television.\u201d<\/p>\n

To avoid being like anyone else in the market, the creators decided that the cartoon hallmark should be a three-dimensional animation with a very high level of imaging. The benchmark for the series was the 3D animated movies like Pixar and Dreamworks.<\/p>\n

Who is Masha?<\/h3>\n

\u201cThe idea of the show came from the fact that we wanted to present the relationship between adults and children is not a didactic, but in a comic form so that all the spectators had a clear understanding of that heroes experience\u201d, \u2013 says the director of the project Denis Chervyatsov.<\/p>\n

According to Chervyatsova Masha has been drawn from a real prototype. In 90th Art Project Manager Oleg Kuzovkin was resting on the sea and saw a little girl on the beach. The baby was so genuine and open for communication that could easily come up to a stranger and play chess with him or pick up flippers and go to swim in them. However, after a few days holidaymakers began to hide from the girl \u2013 so active and annoying she was. This story stayed in Kuzovkin\u2019s head and a few years later came into the idea of the serial.<\/p>\n

Plots for the serial creators were also takenf rom private life. \u201cMost of us have children, \u2013 says Chervyatsov. \u2013 Those who are engaged in animation, copy the behavior of their children or friends, in the same way as writers do. \u201d<\/p>\n

International success<\/h3>\n

The series about the friendship and adventures of a little Russian girl and a big bear quickly gained popularity all around the world. The cartoon is broadcast in 22 countries, and one of the series, \u201cMasha + kasha\u201d brought together more than a billion views on YouTube, becoming one of the 17 most popular videos in the history of the service.<\/p>\n

The popularity of the series is explained by its creators in a simple way: such a light-hearted, playful and cheerful \u201cMasha\u201d is present in almost every family, irrespective of its nationality. \u201cI think that all children up to 5 years in any country are not much different\u201d \u2013 says Denis Chervyatsov with a laugh. In the series, there are no long dialogues. According to the creators, they made an accent action rather than on dialogues, they are closer to the silent movies format, where everything is clear without words.<\/p>\n

In addition to the audience recognition \u201cAnimakkord\u201d also won professional respect. One of the most influential professional publications, Canadian Journal Kidscreen, since 1996 has presented its own award called Kidscreen Awards, a kind of Oscar in the field of animation. In 2015, Masha and the Bear won Best Animation nomination for this award. Moreover, Kidscreen called this studio one of the most successful production companies of the year on a par with such masters of animation as the Cartoon Network Studios and Dreamworks Animation Television.<\/p>\n

What\u2019s next?<\/h3>\n

Apart from the main series Masha and the Bear it has been expanded to two spin-offs. Masha\u2019s fairytales were launched in 2012, and in 2014 they released their second spin-off Mashkin\u2019s Horrors. In Masha\u2019s fairytales Masha introduces the viewer to the world of Russian folk tales, and in the horror stories\u201d she tells\u201cscary\u201d stories, which in fact become \/ turn funny and instructive. The creators of the show do not want to comlete it, hoping to further expand the universe of the project. Together with partners Animakkord creates a network of interactive learning\/ educational museum. Masha and the Bear alsoproduces magazines and educational computer games.<\/p>\n

However, the producer is sure that in the next couple of years, Masha and the Bear will just remain a series, they are not considering full-length film because it need huge resources. Since the project has no state maintenance, Animakkord can count only on themselves.<\/p>\n

\u201cI hope that in a year or two we will become a full-fledged international brand, then if we have a partner with a successful experience in the production of three-dimensional full-length films, of course, we will consider cooperation\u201d<\/p><\/blockquote>\n

\u2013 says Dmitry Loveyko.<\/p>\n

Now in the studio there are about 100 employees, who work simultaneously on several cartoon series. It takes about three months to create one series.
\nAccording to Sosial Blade estimates, through advertising on the YouTube brings to Animakkord about $ 1.5 million per month. Most of the profits of the project comes from the licensed products with Masha and the Bear. This is food, stationery, toys and much more. An agreement on the products of the same brand has already been signed by Annimakord with major players in the market as Danon, Burger King and the German toy maker Simba Dickie. As estimated by the studio, this year\u2019s sales revenue could reach $ 300 million, which would mean a $ 15 million profit for the company.<\/p>\n

The producer gives a simple explanation of the success of Animakkord: \u201cMasha\u201d is made with love and a very good team of professionals. \u201cWe work on the principle that the next series should be better than the previous one\u201d \u2013 says Loveyko. Masha and the Bearis primarily a \u201cseries that is clowanage, a clowanage that is clear on all continents to adults and children.<\/p>","protected":false},"excerpt":{"rendered":"

Reading time<\/span> 8<\/span> minutes<\/span><\/span>[responsivevoice_button voice=”US English Male” buttontext=”Listen the text”] One of the episodes got over1 billion views on YouTube, all around the worlds related products are sold, and the creators have managed to produce two cartoon spin-off about a little girl and a big bear. We found out how the most successful Russian animation studio was created. … Continue reading “Success Secrets of Masha and the Bear”<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1155,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[24,95,88],"class_list":["post-1152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blank","tag-5-1","tag-en-test","tag-en-top","keywords-movie","keywords-entertainment","keywords-russia","keywords-show-business","enlishversion-yes","size-long","format-overview"],"_links":{"self":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts\/1152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/comments?post=1152"}],"version-history":[{"count":24,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts\/1152\/revisions"}],"predecessor-version":[{"id":6636,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts\/1152\/revisions\/6636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/media\/1155"}],"wp:attachment":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/media?parent=1152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/categories?post=1152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/tags?post=1152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}