{"id":23648,"date":"2019-01-20T15:01:11","date_gmt":"2019-01-20T12:01:11","guid":{"rendered":"https:\/\/hitmedia.su\/?p=22337"},"modified":"2019-03-19T12:18:03","modified_gmt":"2019-03-19T09:18:03","slug":"robot-stsenarist-zamahnulsya-na-kannskih-lvov","status":"publish","type":"post","link":"https:\/\/hitmedia.su\/en\/2019\/01\/20\/robot-stsenarist-zamahnulsya-na-kannskih-lvov\/","title":{"rendered":"A robot-screenwriter has a shot at winning Cannes Lions"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">\u00ab<a href=\"https:\/\/newsroom.lexus.eu\/driven-by-intuition-car-by-lexus-story-by-artificial-intelligence-camera-by-oscar-winning-director\/\" target=\"_blank\" rel=\"noopener\">Driven by Intuition<\/a>\u00bb is world\u2019s first advertisement based on a script written by artificial intelligence (AI). <a href=\"https:\/\/www.ibm.com\/watson\/\" target=\"_blank\" rel=\"noopener\">IBM Watson<\/a> system developed the text for this ad, and an Oscar-winning director Kevin Macdonald brought it to life. In order to create the commercial, AI analysed past successful advertisements and based on them generated a new narrative.<\/span><\/p>\n<figure id=\"attachment_22346\" aria-describedby=\"caption-attachment-22346\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/hitmedia.su\/wp-content\/uploads\/2019\/01\/IBM-Watson.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22346\" src=\"https:\/\/hitmedia.su\/wp-content\/uploads\/2019\/01\/IBM-Watson.jpg\" alt=\"\u0421\u0443\u043f\u0435\u0440\u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440 \u0444\u0438\u0440\u043c\u044b IBM, \u043e\u0441\u043d\u0430\u0449\u0451\u043d\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441\u043d\u043e-\u043e\u0442\u0432\u0435\u0442\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430\" width=\"1024\" height=\"683\" \/><\/a><figcaption id=\"caption-attachment-22346\" class=\"wp-caption-text\">The IBM supercomputer equipped with question-and-answer system of artificial intelligence<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A minute-long film features the production of the new Lexus ES executive sedan. According to the story, the new model is being destroyed during crash tests, but then the car begin to resist. At the critical moment, Lexus ES recognizes the danger and automatically initiates emergency braking. The creator observes everything through the media.<\/span><\/p>\n<iframe loading=\"lazy\"  id=\"_ytid_75948\"  width=\"840\" height=\"473\"  data-origwidth=\"840\" data-origheight=\"473\" src=\"https:\/\/www.youtube.com\/embed\/-iaBJ5rqOdg?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<p><span style=\"font-weight: 400;\">To write a unique story, the neural network studied a number of advertisements that won <a href=\"https:\/\/www.canneslions.com\/\" target=\"_blank\" rel=\"noopener\">Cannes Lions award<\/a>. An extra information about the company was added to the system in order to make the commercial unfamiliar to viewers and corresponding to the brend. A bunch of emotional intelligence studies was downloaded into the system as well. This helped the neural network to understand what affects potential consumers to the greatest extend. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI placed all combinations of objects, actions, and locations so that psychologically affects customers. Based on the analyses of external audio, text, and graphic data, the supercomputer determined the most crucial parts of the video making the commercial successful.<\/span><\/p>\n<figure id=\"attachment_22347\" aria-describedby=\"caption-attachment-22347\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/hitmedia.su\/wp-content\/uploads\/2019\/01\/Krash-testy.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22347 size-full\" src=\"https:\/\/hitmedia.su\/wp-content\/uploads\/2019\/01\/Krash-testy.jpeg\" alt=\"\" width=\"1000\" height=\"563\" \/><\/a><figcaption id=\"caption-attachment-22347\" class=\"wp-caption-text\">AI organized the narrative so that affects our emotions<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The project\u2019s creators managed to demonstrate the potential of artificial intelligence. Moreover, AI depicted some of the aspects of human behavior in its story. The accomplished work is an another step towards the use of artificial intelligence in the nearest future.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u00abDriven by Intuition\u00bb is world\u2019s first advertisement based on a script written by artificial intelligence (AI). IBM Watson system developed the text for this ad, and an Oscar-winning director Kevin Macdonald brought it to life. In order to create the commercial, AI analysed past successful advertisements and based on them generated a new narrative. A &hellip; <a href=\"https:\/\/hitmedia.su\/en\/2019\/01\/20\/robot-stsenarist-zamahnulsya-na-kannskih-lvov\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A robot-screenwriter has a shot at winning Cannes Lions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":889,"featured_media":23649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[11],"class_list":["post-23648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blank","tag-top","keywords-business","keywords-movie","keywords-science","keywords-hi-tech","enlishversion-yes","translator-anastasiya-bobrovskaya","size-short","format-article"],"_links":{"self":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts\/23648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/users\/889"}],"replies":[{"embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/comments?post=23648"}],"version-history":[{"count":1,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts\/23648\/revisions"}],"predecessor-version":[{"id":23706,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts\/23648\/revisions\/23706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/media\/23649"}],"wp:attachment":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/media?parent=23648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/categories?post=23648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/tags?post=23648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}