{"id":30428,"date":"2020-11-02T22:21:24","date_gmt":"2020-11-02T19:21:24","guid":{"rendered":"https:\/\/hitmedia.su\/?p=30428"},"modified":"2021-01-20T00:51:43","modified_gmt":"2021-01-19T21:51:43","slug":"vr-tehnologii-v-sovremennom-iskusstve","status":"publish","type":"post","link":"https:\/\/hitmedia.su\/en\/2020\/11\/02\/vr-tehnologii-v-sovremennom-iskusstve\/","title":{"rendered":"VR technology in contemporary art"},"content":{"rendered":"Reading time<\/span> 5<\/span> minutes<\/span><\/span>

On October 16 the M’ARS Center for Contemporary Art<\/a> opened an exhibition of Evgeniya Maltseva<\/a>‘s works \u00abFLUIDS – a meta-connection of art and technology\u00bb. The project was supported by \u00abArt Dynamics\u00bb studio<\/a> and musician Anastasia Martyanova. The exhibition will run until January 10, 2021.<\/p>\n

\u00abFLUIDS\u00bb<\/a> is an experiment by Evgenia Maltseva. Her paintings are combined with holographic digital animation. The artworks are accompanied by music created by Anastasia Martyanova in the genre of expressionistic realism.<\/p>\n

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Work by Evgenia Maltseva, presented at the \u00a0\u00abFLUIDS\u00bb exhibition (source: ArtMoskovia)<\/figcaption><\/figure>\n

The goal of the exhibition project is to penetrate into the inner structure of a person’s life and influence their future destiny. The artist believes that this can be done through image, sound and word. \u00abThrough art I want to restore the broken details of life\u00bb, says Evgenia Maltseva.<\/p>\n

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Artist Yevgenia Maltseva (source: AiF Udmurtia)<\/figcaption><\/figure>\n

The exhibition was created using VR-technology<\/a>. Virtual reality is a world created by technical means. VR refers to immersive technologies<\/a> that blur the line between the real and the fictional. The trend began to develop actively in 2014, after Facebook acquired the startup Oculus VR.<\/a><\/p>\n

The new media space became an attractive platform for artists. They found<\/a> in it an alternative way to express themselves. Gretchen Andrew<\/a> is a London-based artist who worked at Googl\u00e9 for several years. Deciding to go into art, she combined<\/a> art and technology in her work. The artist creates pictures using Google Glass<\/a>. Gretchen shoots a show about the process of creating the artwork. She presents her art in a VR gallery created for Oculus Rift glasses.<\/p>\n

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Gretchen Andrew’s \u00abMalignant epithelial ovarian cance\u00bb (source: Wikimedia Commons)<\/figcaption><\/figure>\n

Australian designer and illustrator Stuart Campbell<\/a> (creative pseudonym – Sutu<\/a>) has been creating three-dimensional paintings for the last 10 years. VR-technology allows the viewer to become<\/a> part of the picture.<\/p>\n

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Work by Australian artist Stuart Campbell (source: VR-Journal)<\/figcaption><\/figure>\n

Another outstanding VR artist is Eric Parker<\/a> . He brings his surrealistic worlds to life. The plots of his paintings turn into a dystopian film about the possible future of the earth.<\/p>\n

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Eric Parker \u00abSwitchstance Bay\u00bb (source: ARTANDHOUSES)<\/figcaption><\/figure>\n

Exhibitions of VR artists began to take place more and more often in museums and galleries. In the mid-noughties, the M’ARS center<\/a> even appeared in Moscow. The founders want to regain the audience’s interest in art by using new technologies. Therefore, M’ARS shows works by famous artists such as Hieronymus Bosch<\/a>, Edvard Munch<\/a>, Salvador Dali<\/a>, and Claude Monet<\/a> using VR.<\/p>\n

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Photo from the exhibition YOLO: You only live once (source: M’ARS Center)<\/figcaption><\/figure>\n

With the onset of the pandemic, the rapid transition of art into the digital space began. It is now possible to visit museums without leaving home. For example, the Pushkin Museum has a virtual platform<\/a>, and the Tretyakov Gallery has launched online exhibitions<\/a>. To learn more about the world art of the 21st century, we advise to watch a series of videos<\/a> on the Artifex channel.<\/p>\n

The look of artworks is increasingly a hybrid of science and technology. The breaking down of physical barriers and the opportunity to become part of the process brings art to a new level of communication with the audience. \u00abThe field of art has boldly stepped into the digital\u00bb, states<\/a> international art dealer and independent art digital expert Catherine Schneide<\/p>","protected":false},"excerpt":{"rendered":"

Reading time<\/span> 5<\/span> minutes<\/span><\/span>On October 16 the M’ARS Center for Contemporary Art opened an exhibition of Evgeniya Maltseva‘s works \u00abFLUIDS – a meta-connection of art and technology\u00bb. The project was supported by \u00abArt Dynamics\u00bb studio and musician Anastasia Martyanova. The exhibition will run until January 10, 2021. \u00abFLUIDS\u00bb is an experiment by Evgenia Maltseva. Her paintings are combined … Continue reading “VR technology in contemporary art”<\/span><\/a><\/p>\n","protected":false},"author":1064,"featured_media":30435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[23],"class_list":["post-30428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blank","tag-3-1","keywords-art","keywords-education"],"_links":{"self":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts\/30428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/users\/1064"}],"replies":[{"embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/comments?post=30428"}],"version-history":[{"count":2,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts\/30428\/revisions"}],"predecessor-version":[{"id":31412,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/posts\/30428\/revisions\/31412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/media\/30435"}],"wp:attachment":[{"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/media?parent=30428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/categories?post=30428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hitmedia.su\/en\/wp-json\/wp\/v2\/tags?post=30428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}