Anton Dolin: “Reflection is the best training”

Кинокритик об искусстве и времени, в которое мы живем

Reading time 11 minutes

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Year of Russian cinema is coming to an end. In September, the Department of Culture of Moscow management training programs launched the course “History of Cinema. XXI Century “curated by film critic Anton Dolin.

You ask a lot of questions about the movie. Which of these do you most dislike to answer?

Most of all – what is your favorite movie. The question essentially unanswerable, it is very difficult to explain that failure on my part to answer is not to say that I have no such film. Any person working in the cinema, these films are infinitely many, every week – new. Tastes are required to be mobile as he is mobile cinema, or could be called the best film in the history of cinema and just stop this kind of art.

Another issue which is always depressing to me – what to see? As long as I do not understand who is my companion, adequately to this question will not answer. Hence the huge number of claims on Facebook that rained on me every day.

You came to journalism after the philological faculty of the Moscow State University. What, above all, you taught filfak?

The fact that in modern Russian philology – science no one wants and no one is interested. We are doing it only for development of the brain and the soul, but not for a living and feed a family. I had to go into journalism with regret, it was a forced gesture. But now I do not regret it, because journalism led me to the movies, and I Philology about it and did not think, when the movie was only one of many hobbies.

In your opinion, the faculty of journalism – a necessary step for the future of the journalist?

This is – a necessary evil. Its existence legitimizes representation of society about journalism as a profession, which can hold or not hold, teach or learn. Journalism – it is an opportunity to get a degree and four years of training to get acquainted with a number of interesting people.

Home education – self-education, especially in the case of any humanitarian. Applied learning skills “in the field”, theoretical you learn by reading books, watching movies, going to the event.

Of those great journalists I know, two-thirds of journalism is not finished. So it is, by and large, it is meaningless, especially in Russia, where journalism is now suffers permanent and incurable crisis.

You yourself take interviews with creative people like to talk with such a man?

The conversation is impossible, but with the talkative, you can chat and talk endlessly turn unproductive. The secret is probably as old as the world – it is necessary to say that you are not interested, and the other party. It is not necessary to require that is not included in its purview. Analysis of the film or a work of art – the prerogative of criticism, not the artist. The artist analyzes his work – a bad artist. So when you ask the director to talk about what he had in mind, building a particular system of images, you insult him that he did not understand this and try to put into words what he had tried to explain with the help of symbols. It is better to ask about his political beliefs or favorite musical group.

If you will remember that everyone is different, and interested in your interlocutor in advance, you get a good interview.

To shoot, you have to learn and to look?

The same study, just as in the case of shooting a movie, it can be self-learning, not necessarily to go to college. Sometimes enough to watch a lot of reading and a lot of thinking. The process of reflection – this is the best training. Who among the directors of many so-called “non-professionals” and they are wonderful, talented people. On the other hand, there are honors, the most of which – the shooting of the series for the cable, trash channel. It is a question of talent, and the issue of reflection.

Why teach people to watch the movie?

People go to the movies out of habit, not knowing why they do it. At best, they understand that they want to have a good evening and a good time. But there are different entertainment. For some, the rise of Mount Everest – entertainment, for others – hard work. Same thing with the campaign to Tarkovsky, for example.

You will be examined in themselves, at least partially, and understand what you want – that’s half the battle. And then you can just resort to various advisory services and do not listen to advertising. Not all people understand these things completely a priori.

For example, I am on his every conversation (I can not call it a lecture) “Why watch a movie,” I explain to people that the movie is better to look at the big screen in the original sound with subtitles. These things seem so obvious, but people are surprised and even then write thank-you letters.

What are the specifics of the training course, you are now kuriruete?

This course was born out of my loathsome employment in many jobs that did not allow me to read a full course of ten lectures, and so I had the idea to turn to the nine my colleagues to read a lecture every other lecturer. This achieves a kind of polyphony, counterpoint. The course is read by people making the film (director and screenwriter), people watching a movie (critics), people are showing a movie (festival director). Accordingly, this approach to modern cinema with three different sides. The theme of the twenty-first century, the movie I’ve been obsessed with, because we live in this age of sixteen years, but psychologically is still in the twentieth, from where most of us come from.

We think in terms of the time it’s over. As the time has changed, it has not really been studied. I think that such training courses – is the beginning of understanding the process.

The Russian alternative cinema – response to the social demand, or preparation of the society?

Society – is the society, it is a mutual process. In addition, our non-profit movie infinitely different, we can not make any general conclusions about him as about the commercial, it includes and talented work Jora gooseberry and mediocre products Sarika Andreasyan. The audience wants something, the authors want to show something, they continue to occur or do not occur. With the “Duelist” meeting took place only in part, with “Stalingrad” and “Leviathan” of course, but the “Russian Ark” Sokurov with his audience is not met in Russia. It does not speak about the quality of the film, it is only that happened or did not happen “meeting”.

How do you feel about adaptations?

My attitude is based on the axiom: the book is not a film. Long ago, André Bazin and Truffaut invented the theory of the author, in accordance with which the author is a film director. This is a very simple idea. If the director puts the film on the Lev Tolstoy, Tolstoy ceases to be the author of the work. The author of “Anna Karenina” – Joe Wright. As soon as we approve it, we will stop constantly to compare with the original film adaptation. No one comes to mind to compare the “Saxon Chronicle Grammar” tragedy “Hamlet”, despite the fact that Shakespeare’s story is taken from this chronicle. No one compares the “Tale of the Golden Cockerel” with Washington Irving’s short story, where Pushkin borrowed the story. “Hippolytus” by Euripides and “Phaedra” Racine – two tragedies on one plot.

Understand the movie – is another art, not literature. Similarly, the literature uses music, art.

You’ve probably seen the video, which compares the images from “Mirrors” and “Survivor.” What do you think, is the personification of plagiarism or continuity in the movie?

This, of course, not plagiarism. I very concept, as the concept of compromising, seems rather artificial. You see, if there are two works of art and both have found their audiences, both successful in their own way – what difference that one borrows from the other. If one is a copy of another, the copy would not be demanded by the audience. It is understood that “Survivor” and “Mirror” in demand for a variety of reasons. And what Iñárritu loves Tarkovsky and his quotes … I’m sorry, Leonardo da Vinci quoted by Giovanni Bellini and Bellini – Byzantine icons. And in general, all icons in each other quoted. However, Andrei Rublev, Dionysius, Theophanes unique.

This is an individual artist’s DNA, which is always there, regardless of whether he works for someone else’s canon or completely invent something out of my head. Let us remember that the head is from the cultural baggage that you have.

You can cite unconscious and Jung about it a lot, he wrote in his theory of archetypes. For example, someone writes a story about how the hero fought with the dragon. This does not mean that someone familiar with the legend of Saint George and the legend is trying to copy.

As you relax by watching movies?

I do not look, that’s all. When I go on vacation with his family for two weeks – a single frame, a single film. I read a book, walk along the sea, play with the kids, the dog, listening to music very different, simply switch your mind on something else.

What do you think is the recipe for a good movie?

For me personally, one recipe – the film should surprise. You can do an infinite number of different ways. But if the film is surprising, therefore, it does have something new, and it is – the first sign of talent.

And finally, the blitz. Name the movie that:

  • caused tears: “Terminator 2”
  • not worthy “Oscar”: “Tony Erdmann”
  • I looked yesterday: “The house of strange children Miss Peregrine”
  • shame not to see “Barry Lyndon”
  • I want to forget, “He has Karlosona”
  • recalls his childhood: “The Tale of wandering”

“At Some Point, The Consumption Ceases To Bring Satisfaction”

Андрей Уродов, создатель культового журнала “Россия без нас”

Reading time 11 minutes

Andrew Urodov, creator the iconic magazine “Russia without us” on what media are interesting to read and why Russian teenagers tired of articles about Muzeon and about the best restaurants in Moscow.

В кабинете 510. Фото: Маргарита Галактионова
The Room 510. Photo: Margarita Galaktionova

Andrew, why you did it to journalism? How long have you developed an interest in journalism?

I studied in physics and mathematics. In the eleventh grade, I skipped informatics and went to the Olympics in literature, which I took for smart. So I became a programmer and a journalist because of truancy.

Do not you disappointed in journalism? You see their future connected with this profession?

It is difficult to give up on what you’ve never done. I have not worked newsmen, a reporter, a photographer. I do not yet engaged in journalism. Therefore, I have no disappointments there. There are deposit from shitty companies that work in this area. But this happens in any business. For journalism itself, as some inner urge to talk and talk, it has nothing to do.

What are your favorite journalists, writers, media personalities, which you equals and that influenced your work?

I have to the university did not read newspapers and do not even know who Prokhorov year as in the 2010th. I then came home to the girl to drink tea, and there was her mother. And she asks me, saying: “What will you do after school?” I said to her: “Can I go to journalism.” I answered them all, who was interested in, because I do not know what I want to do in life. She apparently thought that we had on the same wavelength; start overwrite about the presidential election: “Do you know who Prokhorov?” I hesitated a little, gave: “Journalist?” In short the girl that we did not succeed. And my favorite journalist – Elena Kostyuchenko.

And what the Russian media you give preference to, and why?

Kolte.ru – for what they are which year afloat and continue to write about what seems important to them. He died some literary critic – we write. And we do not care that you do not know. There should, therefore, be aware of. Read – to educate. That’s a steep approach.

“Rain” – for their special projects such as the latest film by Andrei mules.
Medusa and old tape + Reality old printed “BG”. In short, I was an ordinary person. I rejoice when I see in the film reports or articles where the journalist is small, and a lot of character. And the man says, and the journalist was silent: something there ask sometimes at home then in a logical order builds paragraphs decrypted text.

Where and how you acquired the skills of the journalist is the university?

I think that my skills is similar to those that have any person who graduated from high school. Write at least a C grade we all taught there. I have for some time been freelancers in the “BG”. Here, perhaps, and all that I did in “journalism”. Of those months, I learned one simple rule: “Andrew, write human language.” For helpful tips to better appeal to those who work on “Rain” or “Open Russia”, to “Kommersant”. Fortunately, these people have a lot.

You thought about how “Russia without us” effect on readers? Can such projects to change social values?

We initially tried to log express some patriotism, which is present in the people living in our country. Well, the feeling of some that exists separated from the power of the national idea, the party president. “Patriotism” is, of course, say not worth it, because this word has acquired in our country a negative note due to the actions of the authorities. That is, if you are a patriot, then here’s a ribbon gun and ran “for the homeland.” This substitution of concepts. But here, for example, there is a space Russian courts – and it’s all the same – with a few changes from the Baltic to Chukotka. And it is all any one inexplicable emotion. And there are a lot of emotions, most importantly to find them. In Russia, all the good people live, but about which no one writes and no one talks to them.

Social values are now in Russia there is little, people live very lonely, especially in the regions. They do not overlap with each other, and even more so with power. We’re just trying to re-introduce them with themselves in the magazine and show that there is a whole social group, which remained “overboard”. They do not have their media do not have a language in “society.”

Андрей Уродов и книга «Россия без нас». Фото: Маргарита Галактионова
Andrei Urodov and “Russia without us” book. Photo: Margarita Galaktionova

And as this project was influenced you?

I lost six kilos.

Why the magazine became so popular? Whether it is connected somehow to the fact that you are “out” beyond the Internet and began to be published?

I would not say that it is popular. Just tired of people reading about crap. I conditionally call the things that are now writing popular among youth publications. All of these “let’s buy shoes, then go eat sandwiches, walk in Muzeon discuss what made abrupt alterations in the sleeping areas of Stockholm and how much is health insurance in Germany” – well, it’s just some kind of violence. People are living in shit, wake up – look out the window at shit, go to the dining room and eat shit, as they say – there is one more thing a little bit, be patient with each and you save money on a new pair of sneakers, buy a guidebook “Billboards” poputeshestvuesh under a blanket – you will feel happy. At some point the consumption ceases to bring satisfaction. Young guys wake up in the new crosses, and all around is still shit.

Our promise was just to talk about living people in this workaday Hell and travel to places where the beautiful, simply because it has always been so.
In short people want to live and be strong until the media offer them sit in ten trendy restaurants, go for rags, to adopt the experience of others – Read the translation of a study on urban planning, in short, to try as much as possible not to notice anything around, get some pseudoknowledge and do not complain.

Recently, there are some sporadic good materials, but this is not enough. Why people do not read, for example, “Novaya Gazeta”? Now, if she had been typeset as publications LAM – to read, I’m sure. In short it is a shout into the void.

Выпуски журнала «Россия без нас». Фото: Андрей Уродов
Issues of “Russia without us” magazine. Photo: Andrew Urodov

In one of your interviews you said: “We’re not trying to make a magazine that addressed only to the past.” Thus, the past is in the magazine – it’s nostalgia, the present – these are the symbols of this life that you find all over the country, and that then the future?

The future of all of their own, because no one compares with the pulse of the country. Pulse that are constantly trying to find, but what if it does not exist at all, if he did not even need anyone. People have learned to live very long in their microstates. And learned. Chef at work – a president, absenteeism or tardiness – an administrative violation, a reprimand, a disgrace, arrest, shooting – the deprivation of the award. Therefore it is better not to argue with anyone and quiet. In the public sector as some hell’s going on. Many people in such circumstances, have lived for twenty years. They did not microstate under our country.

Выпуск № 7. «Россия без нас». Фото: Андрей Уродов
Issue number 7. «Russia without us». Photo: Andrew Urodov

What is most important right now to tell people?

About the people around.

Now, many young people trying to find themselves in the same creative projects, but it does not always work out. Sometimes just scared to have “own voice” that is different from the other, and sometimes lack of inspiration or confidence. What advice would you give to children at the beginning of their career?

Being with the reader on an equal footing.

“Today, feminism is not relevant at all”

Ирина Хакамада призналась в нелюбви к феминизму

Reading time 2 minutes

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“Today, feminism is generally not relevant,” – says one of the most successful women of Russia Irina Khakamada. She doesn’t like feminism in its classical understanding. Closer to her post-feminist ideas: Khakamada considers that it is necessary to explain that in the first place – she and the second man, but “not his wallet,” but a personality.

Irina Khakamada met with students on September 20 the current-show “To the point!”. She talked about her political activity, practice, business coach, personal Hobbies, Outlook and secrets of success.

Biography

Irina mutsuovna Khakamada is a Russian politician, candidate of economic Sciences, writer, journalist. At the moment his main activity considers the holding of business trainings.
Born in Moscow on 13 April 1955. The father is a Japanese Communist Mutsuo Hakamada, the mother – Sinel Nina Iosifovna.
Graduated economist at the people’s friendship University; he defended the dissertation on competition of a scientific degree of candidate of economic Sciences at MSU; he received the title of associate Professor on specialty “political economy”.

Full version talk-show with Irina Khakamada:

All video of the channel Hit.Media on Yutube

Seven revelations of businessmen

Чего ждать, когда открываешь собственное дело

Reading time 9 minutes

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People start a business, to change the world. As a rule, they have a brilliant idea, a team of associates, some capital action plan, and another set of stereotypes that represents the life of the entrepreneur. After the first collision with the harsh reality of past hopes and illusions is not a trace remains. We have learned what does not expect entrepreneurs opening their own business.

1. Launching the project – almost a quarter of the way

Yuri Lifshitz, co-founder of coworking center "Coverage"
Yuri Lifshitz, co-founder of coworking center “Coverage”

When you start, it seems that the main challenges will be completed with the launch of the project. Hell stop and start will take more or less normal life. But it was not there. “The launch of the project – about a quarter of the way, –says Yury Lifshits, co-founder of coworking center” Coverage”. – We have come to the point where service or product created is the first customers is a complete operating activities. At the start it seemed that the goal is achieved, it is time to give free rein to rest. In fact – this is only the first stage. Now begins the main work: optimization of processes, active advertising, improving the quality of services, the expansion of business scope, scale. “Unjustified expectations due to the fact that start-up businesses often exaggerate the value of the product, underestimating the complexity and the importance of marketing. “Before customers realize the value of your product, they want to use it and talk about it to your friends, take a long time” – warns Purnima Vidzhayashankar, CEO BizeeBee.

2. It turns out that in the world are not enough people

Gabriel Levy, CEO Dnevnik.ru
Gabriel Levy, CEO Dnevnik.ru

When you look at the world through the eyes of management, it seems that the interest of vacancies is much less than the decent people. When you become an entrepreneur, the world turns. “Find a responsible, professional employee – a rather trivial task,” – says Gabriel Levy, CEO Dnevnik.ru. In addition, a startup or small company operating in turbulent conditions, to get a good manager is particularly difficult. “Most people want to work for a stable job where the salary is growing, – says Alexander Kim, founder of travel-projects www.sptnik.com and sashatravel.ru. –We do not have a strong culture to take and create something new.”

3. Everything is going according to plan

Max Litmus, the creator of the resource Planeta.ru
Max Litmus, the creator of the resource Planeta.ru

Starting a business, an entrepreneur, as a rule, has a plan, which he intends to strictly follow. During the first months, it is clear that it can be hung in a frame on the wall for interior decoration – no other use of it. Reality is too unpredictable – important time to regroup and learn to act according to circumstances. “A series of minor and seemingly inefficient accidents could lead to a global solution that would never have occurred to me without these small but very important nuances, – says Max Litmus, the creator of the resource Planeta.ru . – You just do not think that I’m going to the esoteric. But I am increasingly convinced that there are no coincidences. Now I pay attention to every detail, which is regarded as a portal to a parallel reality, and not as a cog in a careful business process mechanism.”

4. Accounting takes half of life

Vyacheslav Semenchuk, founder My-Apps.com
Vyacheslav Semenchuk, founder My-Apps.com

Few people starting a business to deal with accounting. And few who are preparing to the fact that most of the time will take a nasty little different routine, and not the great achievements. “My Web Studio was the first business – tells Vyacheslav Semenchuk, founder of My-Apps.com. – It is an online business, but very quickly we realized that it was not some mythical way of earnings, and the usual variety of classic business, just with a new class of services. It requires the company, accounting, customer communications, document management and other “joys.” All these processes require a lot of time, and, in fact, the very professional work often took less than half of it.”

5. Buy – it is difficult

When you have no money to start difficult. But when they are, life, in fact, too, “no sugar”. Spend them is not easy. “Purchases were much more complex issue than I imagined – admits Yury Lifshits. – The choice of the contractor by the logo or roller takes a long time. Microphones, pumps for toilets, projector, chairs… The first purchases were frequently passing, had to re-allocate budgets and make a second, more informed choices decisions. The desire to save is often counterproductive.”

6. If the goods are sold, it does not mean that you will get the money

Most do not want to bother with the problems of receivables on the way to great achievements. However, defaults and empty account – this is the reality with which the entrepreneur has to face in the very beginning. Soon after picture of the world is changing: it is clear that all must all, no one no one is paying in time: so life works. “Delays in payments for small businesses are critical because there is no financial cushion, – says Vyacheslav Semenchuk. – Creating a small business, you need to be prepared for the non-payment and deception on the part of customers. It should be mentally prepared not to get their “salary” for the current month, as there is no employer, but only you as an entrepreneur. At the start it is very difficult.”

7. A lot of work – is not a panacea

Co-founder Allan Branch LessAccounting
Co-founder Allan Branch LessAccounting

Startups are cultured work wear. It is believed that to make your company, not ditching when this all his life, is simply impossible. But co-founder LessAccounting Allan Branch once realized that this path leads nowhere. “We have worked with my partner more than eighty hours a week instead of the usual forty – he admits. – When we have brought ourselves to the point of combustion, we realized that the work twice longer means to promote your company to twice as fast. Upon additional forty hours it was always not as productive as the first forty. Now, knowing that in the affairs of the business and work is always endless, at four o’clock in the afternoon we turn off their computers and go home to rest.”

Five ways to promote the brand in the regions

Лучшие цитаты из выступления руководителя PR «Райффайзенбанка»

Reading time 5 minutes

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PR in Russian regions – the puzzle, the solution of which is worthy of the Nobel Prize. After that, from the point of view of companies and marketers would be to free PR, in the opinion of the owners of regional newspapers should be advertising on the price paid.

Anastasia Maximova, Head of PR «Raiffeisenbank»
Anastasia Maximova, Head of PR «Raiffeisenbank»

– In regions very little journalists – says Anastasia Maximova, Head of PR “Raiffeisenbank”. – Usually, the city is a journalist who writes about the economy, and it works in all media, where there is a strip of Finance and Economics. If we take, for example, Yaroslavl, there are three media and on them two journalists. That’s all the press event. “In his master class “Non-standard and low cost solutions PR actions” Gallery Hyundai Anastasia Maximova told as advertised not for money, when everything around just for the money. We present five of the best quotes from the speech.

Bring in the big city man

“Our senior managers from Moscow to give the largest regional newspapers exclusive interviews. Sometimes you can do this by telephone or even by post. The regional publications almost never a federal speakers. If the company is large, the media according to the interview to put free if it contains unique information for this edition. This year, we’ve got almost all the major regional centers to release an interview with our Chairman of the Board.”

Organize an online conference

“We spend on your site an online conference that moderating themselves. We send announcements, questions, engage media partners. They publish in his texts and announcements about us, and we place their logo on the website. Thus, at every conference, we invite about thirty partners from the regions. Conference topics are radically different. Mortgages – the most popular, because it is of interest to all.”

Find a regional partner

“We have a car loan partners. We agreed with the two regional motor shows that test their new machines will be the director of our branches. Test drive – this is a standard article for the media about the new parameters of the machine. And we are pleased: the photo in the article and director gently, beautifully mentioned bank. From all that we do, this is my favorite activity.”

Make still something compelling

“It is possible and standard holidays (red calendar days) to conduct creatively. For example, in Voronezh, we are one of the events held business adventure in the style of Chicago 30s. Employees of the branches looking for a bottle of whiskey. All were dressed like Chicago gangsters turned out fun. At this event we invited journalists, but just told them not to wait for any publications, and on the contrary, please accept our invitation as an informal. Nevertheless, the three publications came out, but they were not dedicated to the quest, and the results of the branches in Voronezh. We became good friends.”

Organize a good conference

“This year, we held a press day for all business journalists in southern Russia. We arrived fifty journalists from four cities: Krasnodar, Rostov-on-Don, Sochi and Novorossiysk. Is not only local speakers of these cities, but also the status of our experts from Moscow. For example, macro-analyst talked about the economy in Russia. We also invited the curator of the corporate business in the region, to talk about the small and medium business. As a result, we came out 79 free publications. The number of requests from journalists in the bank for the next month tripled. The growth of publications, not related to this event, rose twice”.

Should we start a business with friends?

Деловой интерес против крепких дружеских отношений

Reading time 7 minutes

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Can I start a business with friends? This eternal question every entrepreneur has to look for the right answer. Although not too much to ask the opinion of those who decided to combine friendship and business and, despite all the fears, he began his work with his comrades. We provide entrepreneurs arguments “for” and “against.”

FOR

Yuri Lifshitz, co-founder of coworking center Yuri Lifshitz, co-founder of coworking center “Coverage”: “If you have been familiar with and do projects in the past (eg, the school organized trips), then you know exactly how you will solve the conflict. You have a high level of trust, avoiding micromanagement. Investors clearly prefer teams that have long been working together and have common values. The reason for the failure of startups №1 – a conflict cofounders. The long and positive history of relationships may reduce this risk. Example: co-founders of “Yandex” Arkady Volozh and Ilya Segalovich – classmates at the Republican Physics and Mathematics School of Almaty.”

AGAINST

Gabriel Levy, CEO of “Dnevnik.ru:
“Unfortunately, in any” friendly “business, there comes a time when each of the partners have to make a difficult choice between the interests of business and friendly relations. The situation may be different, but the result is usually the same – yesterday’s comrades swear three sheets and, at best, stop communicating, and at worst – have become bitter enemies. In a difficult situation only a few put friendships and relationships over money, power and personal ambitions.”

FOR

Richard Reid, the founder of Innocent DrinksRichard Reid, the founder of Innocent Drinks: “I have many warned that business with friends – a very bad idea. But we have proved that it is not. We were close friends before, but now have become even closer. The last 14 years we are working in the same office. We have three common values. We want to succeed, but do not want to sell it for the soul. And always aware that the work – is one thing, and friendship – is another. At work, we do not discuss personal things outside of work, we do not discuss work. We are very lazy. If someone had a big ego, then we may be, and would be disbanded. When a company has become a large, we were forbidden to fly on the same flight. If the plane falls, there will be nobody to lead the company. Of course, we understand that the idea of intelligent. But still we fly-way, because none of us are not interested to stay in business on its own.”

AGAINST

Vyacheslav Semenchuk, CEO My-Apps.comVyacheslav Semenchuk, CEO My-Apps.com: “If you have friends, then you understand the strong and weak sides of each other? In practice it is not so. Friends, an active and hard-working, business turned in front of the lazy workers in what you have never seen them. Do you trust each other and believe that one you do not throw? In fact, because of the high trust of friends can deceive you for so long that it can not be compared with the usual trick employee. Friends do not have to pay? Once you start working, they focus on all of your money. From my partner and friend, with whom we shared is always 50 to 50, I once heard that he wants 80% of the business (which has already become large) and I the remaining 20%. Then he immediately ceased to be a partner. Friends always help you out in life, is brought to the house drunk and borrow money? In business, this will not wait. Those friends will score a job and tear as possible. And you have to do everything yourself. And to leave with a friend who does not work, we need determination. Because after that in 95% of cases, it ceases to be your friend.”

FOR

Max Litmus, the creator of the resource Planeta.ruMax Litmus, the creator of the resource Planeta.ru:
“I am convinced that to start a business with friends is possible and even necessary. If this is the case in your life, and you invest in it with all my heart, that friends can become a reliable support. This is especially important if you do that no one before you did, and you have a lot of work on the destruction of stereotypes and skeptical statements about the activities of your company. In cases where the coming great moral and material investments, friendship helps keep your internal resources and direct all energy on achieving results. This feeling of fellowship in general an interesting fact, that people are engaged with dedication and faith in a successful enterprise. If the business involves sawing chego-to very valuable and accidentally turned up, or is it a workstation on a large competitive market that has the “special rules”, such as businesses in our country a lot, then it is likely that there may be fast friends stop being friends and generally crap one another injury at the stage of signing the contract.”

Georgy Rozov: “It was painfully difficult, but convincing interesting!”

Как начал заниматься фотографией, как поступал в МГУ, и многое другое

Reading time 14 minutes

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Photographer, journalist, author of several books on photographic art Georgy Rozov shared his story.

Maria Grebneva, first course, Bachelor’s program “Mediacommunications”: Did you do a child a photo, drawing or other creative work?

Georgy Rozov: There have been attempts to paint watercolors in 14 years, but I ran into something that no one in the family could not understand why buy such expensive paint. Saving for breakfast, I had saved some money, bought honey watercolors. Not knowing what you need to breed and watercolor on wet paint, I painted as paint gouache. And it somehow died down quickly. There were bad brush and paint, I did not like it, the paper was poor and a loose, often warped.

At school I was fond of literature, and even wrote essays in verse.

MG .: Who influenced your decision to take a photo?

GR .: My father was an avid amateur photographer, he liked to repeat the scenes of “Spark”. Images were obtained clearly ogonkovskogo level, but for him it was fine, if everything drastically, if the black dot on the spot, if all the juicy, then he walked pleased with himself. He was a technician, engineer, test cars in the profession. Technique photos he did with great pleasure. He liked the way this piece of paper is shown. He showed me, and I remember how the manifestation process. By itself, the process of the soul of the fuse, but the artistic side of photography passed.

At school, she taught Russian language and literature, Nina Sviridova (editor’s note:. A well-known photographer of the second half of the XX century.). It was our homeroom teacher, it has led to all sorts of tours and filmed there. Photos even partially preserved. In terms of sensationalism it was even some student work. I even now I look and wonder that such a talented person such nonsense shot. And then she left the school, but thanks to her, I became interested in literature and writing poetry.

MG .: When you first realized took the camera in his hands?

GR .: When I returned from the army, he saw a new “Zenit E” father of the camera table. Pretty primitive contraption, but then it was better not. On it she was put on a telephoto lens “Tair-11”, at the time a striking, because it was very small depth of field. I took this thing, looked at her flowers on the window and realized that it was very interesting. I ran out into the street and began to shoot the sun reflected in the different subjects. In the very first day, I made 10 pieces of photos, where the sun through a leaf in the hole lurks, as the sun is reflected in a puddle through the leaves. And then a friend of mine, who was older than me, took my pictures and said that will carry them to the photo contest at his institute, and there were people with experience of 10-15 years. He took and anonymously put this series, it was called: “I see the sun.” I grabbed the first place. And from that moment I did not part with cameras.

Georgy Rozov. Sharko shower
Georgy Rozov. Sharko shower

MG:. When and how did you write your first text ?

GR:. I began to write once he came out of the army: he went and collected the announcements, one of these tasks was to write a preview for the transmission of Lenin. I was assigned to go to Karanovic (editor’s note:. Russian actor, director and screenwriter) and make rasshifrovochku. It just thrown into the water, poplyvesh – availest not poplyvesh – do not need anyone. Then, because there was no Internet, and discover who is quickly Karanovic I could not, I have no one taught us how to prepare for an interview. He came up to him and got into some other medium of his farmhouse, then I saw Svetlov, I learned it from newspaper pictures, and then realized that he was in the Writers’ House.

I’m calling on the door Karanovic, an elderly man opens. He acknowledges that about him do not know anything, then he climbed up on the shelf and took out the encyclopaedia Bi-bi-si on the world cinema, was opened, and there is the letter “K” two pages on Karanovic, and 15 films that he created.

In between the films deal with nothing, and he wrote the script for the transmission of Lenin on the radio. I do not like to use direct speech of Lenin, so to create a script based on documents and letters, read these tests different actors. The result was an interesting documentary series, which gladly listened.

He told me everything, I listened, wrote something down. Came home, a tremendous promptly inserted text, and then cleaned and cut, brought to the editor, there read it and said: “Well, go, we have to cut it, go enjoy yourself!”. Two weeks later I received a 9 rubles, at that time it was a lot of money for me.

MG:. As you begin to work without education journalist, had come to the decision to go to university ?

GR:. I have never in life no diploma did not ask any photographic or journalistic. It is not a piece of paper, and in education really is. Can you do – you will be working. I come from a technical family, and I obviously did not have enough human knowledge. When I started writing, I felt it.

First he tried to enter the university at the History Faculty. But I did not have three points in English. I handed over to the English trio, and needed a very high pass rate, because there were 20 people in the place.

Shortly before the fourth year exams I had almost given up: just about the baby is born, and I obviously did not get without a university preparatory courses have at me, and there is no money. I went to the aunt from English and told her straight out that I have no money, and want so much, asked her to help prepare. She agreed: “All right, come to my house.” I went to her home they had a little girl who drummed on the piano. And I began to take off.

The next time you come with ready-made pictures – how to pay. Photos turned out well, very much. Her husband looked at them and said, “Look, you forgot this history department? You’re a born journalist, not only writing, but also shoot brilliant! “. He convinced me, I tried to apply for journalism and was the first time.

Georgy Rozov. Genre pictures

MG:. Have you had any difficult cases, when it was impossible to make good pictures?

GR:. the photographer has the concept of “resistance of the material.” “Material” – these are the people with whom you work, circumstances, location and lighting. There are a variety of circumstances that interfere with the photographer. Suppose the motion train schedule does not coincide with the event for which you are in a hurry, but must somehow be there on time, but the train is not coming. What do you want, then do it, but be on time, because the photographer has to be at the right time in the right place. Sometimes the weather is bad and you need to shoot it, too, “the resistance of the material.” But the photographer has to come out on top, it should not come empty. Blood from his nose, and the picture should be.

MG:. Have you had a difficult situation where only your own knowledge helped you make a good shot ?

GR:. With Zhirinovsky story was: you have to shoot him, and he at the meeting. I was taken to his office, I put the light. The guard asked if I two minutes is enough. I said that’s enough. He waited fifteen minutes, then flew Zhirinovsky, all sweaty, sits down and says, “Let’s shoot!”. He quickly combed his hair, straightened his shirt and did the right person. I once clicked, and he fled, and it was the band picture for the magazine. If I did not know how to shoot portraits if not immediately delivered light, if he did not have the right person, and I would not have time to hit, then I would have a photo with a crooked face.

MG:. Do you have any stories like that you’re proud ?

GR:. I was very pleased with himself, when he began to engage in advertising, because I went to a whole period of discoveries of all kinds. To discover things that before did not know about the pictures. We had to somehow be creative and invent something.

It was such a story: the Japanese arrived in Russia and announced a tender for the construction of a huge hotel complex, where it was necessary to create a large cooling system “climate control”, a common air conditioning to the entire building, which purifies the air and creates the desired temperature. They needed a company that will assemble it all. And one of our firms competing for the order, seriously fought for him. Order has been around for a million dollars, at that time a lot of money, it was 15-20 years ago. Competitors were much more than twenty. Then arranged the exhibition, where there were stands of these companies.

He came to me a young guy, who was hired as a PR-manager of this office, and offered to make a promotional photo. I went to the company and it became clear that they were going to shoot, and it looks like this thing. They said that there is a similar setup in another place, and we need to go there, shoot it. It was located on the first and second floor of an industrial building, the different parts of it were located in each room. How do I take off? Firstly, it is a small room, there is a dark and ugly!

I went home, scratched his head for two days, and then came to him and asked him to put me to the warehouse, where there were new components to the Japanese system. In stock had a lot of shiny tubes, all brand new polished squiggles, all this I took a deep car, drove home and started playing with it. I started to take pictures, and to highlight how they get some kind of snake. So it’s the name of this series – “zmeyuku”.

From what I have been made nasnimal Way photos for advertising booklet. At the same time, interestingly, at the same time with me in secret, they were given the order large advertising firm, and they have developed a concept of the advertising booklet, but the company chose my concept band with pictures. We did booklet and stands and got this huge order. Then I was offered three thousand dollars or a car «Toyota». I left them in the car, and then she told me his wife had saved lives, when we got into a serious car accident.

MG:. as the emergence of digital photography effect on your life ?

GR:. radically and enthusiastically, that is, with gusto! It was so hard at first because all the programs were in English, and to them I was not engaged, it seemed to me that it is absolutely empty pastime. And when I suddenly leaned english photoshop, I started poking around with a dictionary to translate every line, every word. It was painfully difficult, but intoxicatingly interesting!

I got suddenly such opportunities, which could not even dream of, because about 15 years old color photo had been torn away from the photographer. Photographer only pressed the button and getting ready photos. He had to accept the fact that issued a “black box.” You do not like it, you realize that there are little green men, trash, and even if you go to the lab, especially any that you can not influence. Then you were not the owner, an artist, you just had a “punchers on the button.” I was always terribly enraged.

Suddenly you become the owner of the image! You begin to be an artist in the present. You are the creator from the beginning to the end, affect the image when you shoot and when it is processed. I’m 16 hours did not get out of the computer.

Georgy Rozov. Portraits

“The main thing of media is intonation”

Филипп Дзядко в ВШЭ на ток-шоу «В точку!»

Reading time < 1 minute

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The chief editor of the educational project “Arzamas”, the former chief editor of the magazine “Big city”, the director of special projects of the magazine The New Times, host of TV-programme “Dzyadko3” on “TV Rain” Philip Dzyadko – is the guest on the talk show “To the point!” of the media center at the Higher school of Economics.

The full version of the program:

All video channel Hit.Media on Yutube

Alexey Ametov about how to become a good journalist

Создатель издательского дома Look At Media в студии ток-шоу «В точку!»

Reading time 2 minutes

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“Less painful to work in the Russian media will be if, after 2018, and while the situation is very unfavorable. Although everything in Russia is unpredictable, maybe tomorrow you will wake up – and less pain the day after that, again more”.

Alexey Ametov told what is the best way to maintain the spirit, and what you should do if you don’t have this tool.

Alexey Ametov about how to become a good journalist:

“Particular institution doesn’t matter: you can be a graduate of journalism and no journalist, but you can learn from anywhere in the University, the faculty, which serves nuclear and wonderful writing. The main thing to have the talent.”

Do you want to work in Look At Media?

“The right thing – asking for an internship in the summer, when everyone’s on holiday, and the editor rubric happy to take advantage of free labor”.

Full version of talk show of media center HSE and Hit.Media “To the point!” with Aleksey Ametov you can see here:

All video channel Hit.Media on Yutube

“It’s like if in boxing to give the enemy in the balls”

Леонид Радзиховский в ВШЭ на ток-шоу «В точку»

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Leonid Radzikhovsky is one of the most witty, sarcastic and columnists of our time. Talk show “To the point” with him as a guest of the Studio was held on Thursday 28 April at 18:00. It was not boring to anyone.

Full version talk show with Radzikhovsky:

Biospace

Leonid Radzikhovsky (November 1, 1953, Moscow) — Soviet and Russian writer and scientist, a psychologist. Candidate of psychological Sciences. Member of the Union of writers of Moscow. The winner of the award “Golden pen of Russia” (1993). Columnist in “Rossiyskaya Gazeta”, the online edition of the “recent comments”, a permanent member of the radio station “Echo of Moscow”. In some publications used the pseudonym “Boris Suvorin”.

More at Wikipedia

All video channel Hit.Media on Yutube