In May 2019, active Instagram users noticed significant changes in the statistics of their pages. The number of views instagram-stories became much greater. In addition, public pages of famous bloggers and celebrities began to “follow” them. This is a new way to PR accounts – masslooking.
я в шоке както резко растет статистика на моей инсте и просмотры сторис ето так странно… с чего ето? вроде как обычно все выкладыю
— дельфинка (@delfinaasylum1) May 30, 2019
Почему то кажется, что мне кто-то наматывает просмотры сторис. Ибо смотрю людей и какая то дичь подзалупная
— важная пердона (@ynka0) June 3, 2019
Я: Вау, мои стори смотрят столько людей, им наверное так интересно как я съездила в Барселону.
*один пост о том, что такое масслукинг спустя*
— une vie ? (@valeriiaarnaud) June 3, 2019
Bots are not welcome
At first, users of the platform did not understand why they had such an increased activity. Some users thought they aroused the interest of public pages.
Profiles of famous people caused even more questions. The bloggers Sasha Kat, Ruslan Sokolovsky and Lissa Aveme became unexpected spectators.T-Killah was the most prominent one, he looked through the stories of almost all Instagram users. Obviously, none of these people were subscribed to the browsed accounts. Bots appeared in the list of views of stories that usually have more than a hundred views.
Странностей пост. Который раз замечаю, что просмотры моих сторис в инстаграме возросли порядка в 2 раза (все ещё оставаясь при этом просмотрами обычного человека с лайф аккаунтом).И все чаще я замечаю, что мои сторис просматривают известные блогеры, это вообще как так получается? pic.twitter.com/pLEkH28dpi
— Солнечный Котёнок :з (@Shuichi_Mnyam) May 26, 2019
Masslooking – a new way of promotion
In 2018, on the reddit.com forum, a user wondered why his Instagram stories are viewed by random accounts if he does not use tags. Answer: this is due to the fact that the story was highlighted in the “interesting”, these are algorithms of recommendations. However, this phenomenon is called “masslooking” – it was a question of this instrument back in 2017. Probably, SMM-specialists mastered the algorithm only now and are ready to provide services.
Using the algorithm, profiles of public people and brands can view up to 80 thousand insta-stories per day. The average price for a single story view is 0.01 kopecks. The function is carried out through third-party services to work with Instagram.
The account promotion tool works in the same way as “massfollowing” (mass subscription) and “masscommenting” (mass mailing of comments). The main goal of the algorithm is to attract a new audience. Developers are counting on user interest in accounts with a large number of subscribers. After the transition to the profile is expected subscription user. Many users also publish new stories with marks of the stars who visited their account.
Specialists in SMM are well aware of the new promotion tool. SMM managers consider such an algorithm effective. The fact is that the vast majority of users follow the views, often expecting to see interesting profiles. Companies are praised by masslooking and consider the scheme a unique PR strategy.
Experienced Instagram users immediately understood the algorithm, but were not happy with it. They were divided into two camps: some condemned the scheme of advancement for its uselessness, others for obsession. The algorithm is effective for stars – many users noticed the artist T-Killah, but they laughed at the profiles of unpopular bloggers. Obsessive advertising of these accounts littered browsing lists with hundreds of bots.
Инстаграм накручивает просмотры сторис, чтобы мне было лень листать и смотреть, палят ли мои бывшие мою страницу.
— Не самый приятный Кирилл (@Vkoobey) May 30, 2019
Заметила, что просмотры сторис в инстаче люто подлетели, решила проверить, чего там за ажиотаж, кто смотрит. Оказалось, очередной гений SMM-мысли: теперь там полно спамеров, которые типа глядят твои сторис.
Неужто эффективно? Неужто кто-то переходит на профили?
— Том-под-землей (@schrgrdr) May 26, 2019
Protection from unwanted viewers
It is impossible to completely get rid of unnecessary accounts – the stories will be viewed by new spam bots. However, there are two ways to avoid twisted views:
- Close the profile by changing the privacy settings (many users did this);
- Publish stories only for “best friends”, in the list of which you can add all your subscribers.
By author Asel Minbaeva