According to a 2019 survey by the Slovak company ESET, 91% of Russians use pirated content and software. The high cost of online products is the main problem that, according to 75% of respondents, causes people to illegally watch movies, play computer games and purchase software. Piracy affects the distribution of original products, but is it always on the negative side? It turns out that no.
The ambiguity of the effect of piracy
Piracy, of course, can lead to lower sales and losses for copyright holders who invest money and time in creating and promoting a product. On the other hand, it can help to distribute content or software in regions where there is no official distribution or support for a certain language. However, a study by the European Commission did not find any statistical connection between piracy and falling sales. This does not mean that it does not exist, but a direct correlation has not been proven. Rather, it depends on the type of content.
Piracy does help to increase sales of obscure films and television series. People have an opportunity to “try out” a media product before they buy it and, for instance, if they don’t like the plot of the movie, they don’t have to pay. But for blockbusters the situation is reversed: popular films are sure to lose some box office receipts due to piracy. Sometimes film companies even cancelled screenings in some regions to prevent the “theft” of content. And in 2016, Century Fox refused to participate in the famous Comic-Con festival because of concerns about piracy.

In the sphere of video games piracy has a positive effect on sales. Illegal consumption leads to the growth of legal consumption. This phenomenon can be explained by the fact that the industry successfully converts “pirates” into paying users. One of the successful tactics that contribute to this process is to offer additional levels or bonuses in the game on a paid basis.
In music and literature, piracy plays almost no role, except that it can increase concert sales for performers through the distribution of content. Moreover, for books, audio compositions, and video games, prices are at a level that corresponds to the willingness of “illegal users” to pay for content. This suggests that lowering the price level will not reduce piracy in these areas.
Why piracy must be fought
Nevertheless, piracy is not just a way of distributing content or software. It is an illegal activity that is forbidden for a number of reasons. Piracy is not only a theft of intellectual property from companies or the individual developer, but it also has a significant negative effect on the economy and innovation. Piracy costs the economy tens of billions of dollars each year. In 2017 alone, the value of all unlicensed copies of computer software installed worldwide was estimated at $46 billion. Also, piracy reduces demand in the labor market. Thus, according to 2016 data, 27 thousand jobs were not created in Poland.
In addition, piracy affects not only sales, but also innovation. Unable to profit from their creative works, copyright owners may find it difficult to finance new projects. This often causes inventions and developments to be frozen. Creators have to invest extra money to fight piracy and spend time and resources to block illegal ways to acquire content or software.













Alexander Alekseev



“I have long been inspired as #thepike and actionism in General. Thanks to credible sources of information I started to discover the horrifying facts. I was scared for others. The most memorable interaction with people. During, before and after the action. Someone thinks mad that someone supports, someone also decides to come up with a poster”.

“there Were a lot of emotions, but they disappeared in a very strong sense of unease and discomfort. A man with a poster in a residential area was inappropriate. You look like you was without an important piece of clothing. Somehow, in the vicinity of his home was the worst, and on the way to the subway had to hide the poster from people.”
