Article – Page 15 – Hit.Media. Space young journalism

Balenciaga and Farfetch collaborated to save animals
The brands will donate a part of their profit from a new collection to The International Union for Conservation of Nature

Reading time 4 minutes

Balenciaga fashion house released a new collection for e-tailer Farfetch dedicated to rare animal species. The main goal of this collaboration between the famous French brand and the biggest online platform is to demonstrate endangered species.

This exclusive capsule collection consists of clothes, shoes, and accessories for men, women, and children. The clothes are illustrated with Large Pandas, Asian Elephants, North White Rhinoceros and Blue Whales — these species are threatened with extinction right now. While creating this limited edition, the brand did not use leather, fur and down materials. The collection is also complimented by popular models presented in new colors and materials.

A North White Rhinoceros on a shirt from Balenciaga

A presentation of the new clothing line played a big role for Balenciaga fashion house. For the lookbook, two leading luxury companies decided to hold a creative photoshoot. The models were photographed with natural landscapes on the background — this way the designers wanted to stress the acute problem of preserving the environment. To make the album for the collection, the brand blurred the background on all photos in order to emphasise the fragility of nature. While the rare representatives of fauna are depicted clearly.

The lookbook of the exclusive collection from Balenciaga

The fashion house expresses its concern with the current ecological situation. CEO of the label, Cédric Charbit, encourages all fashion connoisseurs to support organizations aiming to save rare animal species. A part of a profit from sales of the limited collection will be donated to The International Union for Conservation of Nature — the Swiss charity organization. Moreover, Cédric Charbit mentioned that Balenciaga shares with the organization the same values.

According to José Neves, the founder of Farfetch, the brand Balenciaga is very popular among users of the online platform. He considers this partnership pretty advantageous, because it will bring new clients. The e-tailer represented exclusive wear which can be purchased only through the company’s web site.

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He foresaw his death
Football player "Cardiff City" Emiliano Sala wrote a farewell message from the aircraft

Reading time 4 minutes

The shocking news of the death of Emiliano Sal — Argentine footballer, Cardiff City striker — spread on January 22, when a private plane heading from Nantes to Cardiff disappeared from radars in the English Channel. It is noted that before the disappearance, the pilots requested an emergency landing. According to The Sun, experts in the field of aviation called the possible cause of the crash of an aircraft icing wings. Near the alleged crash site were found the wreckage of the aircraft.

Two days before the incident, Emiliano Sala signed a three-year contract with the Cardiff City team of Wales. He became the most expensive transfer in the history of the club and cost the leadership of 20 million euros. After the signing of the new agreement, the Argentine striker returned to France, where he played since 2010, to say goodbye to former teammates and friends before moving to Wales.

Before the flight, Sala sent several emotional messages to the group chat with his friends. “I am aboard a plane that looks as if it is falling apart now, I’m going to Cardiff. If in one and a half hours there will be no news from me, I don’t know if they will send someone to look for me, because they will not find it, but … you already know. Father! I am very scared,” the Clarin newspaper quotes the words of a striker.

Сало с одноклубниками — Форвард приехал во Францию попрощаться со своими друзьями и одноклубниками

Famous football players, including Messi, Mbappa, Gundogan and others, together with the family of the missing person, are making their efforts to continue the search for a football player. But the chances are negligible. “I don’t think they are still alive,” the GFFN quoted the air search officer.

Фанаты скорбят по футболисту — Футбольные фанаты возлагают цветы в память о своем кумире

On January 29, a match in the memory of Emiliano Sala between Cardiff City and London Arsenal took place as part of the 24th round. Before the meeting, the team captains laid flowers on the field. At the request of the football player’s family, the players of the Welsh team will not be mourning symbols: faith in the good does not leave the family to the last.

New shades of erotica from Erica James
The author of the world bestseller announced her new novel

Reading time 4 minutes

Erica Leonard James who gained acknowledge in the world of literature due to the raucous trilogy about «50 Shades…» announced her new novel named «The Mister» .

In January, 24 in the author’s official account the photo occurred which illustrated the book with presupposed cover and planned release date – april, 16. For more detailed information the writer directed all her fans on her official website where one can find an intrigue beginning of the plot. Like Mr.Grey, Maksim Trevelyan has careless life. He owns money, connections, wonderful appearance and hearts and bodies of many girls… Erica James calls her novel «A Cinderella story for the 21 century» . Besides, the writer offers to get acquainted with several parts of the new work. The book is ready for pre-ordering on the official site of Penguin publishing house in Great Britain and the USA where it is included in the list of books required reading in 2019.

Judging a barrage of comments under the publication and numerous articles and news items in foreign and Russian mass-media the book has all possibilities to become a bestseller and win hearts of billion readers. It is noticeable that other photos and publications in the writer’s account hardly counts 100-200 comments, yet on the announcement there was more than 2000 responds.

Erotic novels by Erica James are extremely popular. «Fifty shades of grey» overcame famous «Twilight” and «Harry Potter» by the number of sales over the short period of time. In Russia the book translated into Russian and published in «Eksmo» became a bestseller as well. After it, the author proceeded seria and presented other two parts of this story: «Fifty shades darker» and «Fifty shades of freedom» .

BDSM, beautifull views and affluent life became a formula of success for novels

The movie was made on the plot. In several Russia regions (Osetia and Karachai-Cherkesia) these films were withdrew from broadcasting on ethical grounds. Films gained a host of adverse feedbacks, however, it didn’t prevent from obtaining record box office.

Incident in Paris
Picture of Banksy was stolen from the Bataclan

Reading time 4 minutes

The work of British artist Banksy, painted as a tribute to the victims of the terrorist attack in 2015, was stolen from the Bataclan music hall in Paris. The work, which depicts a young woman with a mournful face, was cut and removed from one of the emergency doors of the concert venue.

вап — Banksy’s picture is estimated to be worth millions

The police are trying to find the thieves and return the work of art, which is approximately estimated to cost millions of euros. The alarm inside the Bataclan reportedly rang around 4: 25 am. Police found a screwdriver near the scene of the painting theft. Also, law enforcement agencies found the witness who reported that had seen the white truck and three suspicious people near a crime scene.

The attack in Bataclan was the bloodiest of a series of coordinated terrorist attacks in Paris. In November 2015, 90 people were killed when gunmen attacked spectators during a rock concert.

После теракта парижане приносили к стенам Батаклана цветы в дань памяти погибшим — After the attack Parisians brought flowers to the walls of Bataklan in tribute to the memory of the dead

Francois Vaulin, mayor of the 11th district of Paris, said: “this silhouette was made by the artist for free. It was an altruistic gesture, a tribute to the memory of the victims of the terrorist attack and their loved ones, and I am very sad that people stole the picture, not understanding what it represents.”

The leadership of Bataclan expressed its deep indignation on Twitter that they had taken away the symbol of memory belonging to all: local residents, Parisians, citizens of the world. “The painting had significance in this particular place, so we decided to keep it there so that it would be accessible to everyone.”

Banksy’s picture appeared on one of the garages in the UK

Over the past decade, the art of Banksy has become extremely popular and in demand. One of his works, which appeared in one of the garages in the UK, was recently sold for a “six-figure amount.”

Who is Banksy

Banksy is a popular British graffiti artist. He keeps his identity a secret.

His graffiti paintings appear in public places, for example, on the walls of buildings. His work is distinguished by a special style that people can easily recognize.

In the early 1990s, he began painting trains and walls in his hometown of Bristol. In the 2000s, his work went beyond Bristol and soon became a significant phenomenon of world culture.

Earlier in January 2018 graffiti was found at the station of the monorail in Tokyo. The pattern has similarities with the well-known picture of Banksy’s “Rat-umbrella”, he also depicts a rat-parachutist with an umbrella.

What dry starvation is, and how it affects our health
Is organism able to supply the water scarcity dissolving lipids?

Reading time 4 minutes

What dry starvation constitutes

The method gist implies: a human completely refuses not only any food but also water during 1-3 days. This is a gentle form. A harsh form of dry starvation is the prohibition of all water procedures, even washing and toothbrushing.

Dry starvation proponents say that due to the liquids scarcity an organism is forced to rapidly supply its lipid tissue. There are 100-120 billion of lipid cells in human body. Lipids are the hugest energetic and water depo as during lipolysis (fat digestion) water is being produced. This is endogenous, or internal moisture. It is presupposed that it will be enough for the first few days not to die from the dehydration.

Except weight lose this method, allegedly, aids to avoid edema and even exclude inflamed areas: microorganisms whereas they are viruses or microbes also need water for reproduction.

The idea is interesting and charming, yet the truth is that beneficials are not scientifically substantiated.

What world medical society says about dry starvation

Nothing. It prefers to ignore the existence of this method.

The consumers of the popular news source Reddit tried to argument profitability (or at least harmlessness) of dry diet and were able to find just several links on scientific researches. However, the existing ones are not allowed to consider as exhaustive and undeniable.

For instance, one group of scientists made a research of the influence of a five-day water abstinence on a person. It didn’t reflect negatively on a testee health. On the contrary, their bodies lost in volume, and kidneys work enhanced.

Nevertheless, only 10 grown-up, physically healthy people participated in the experiment. Its results are not applicable for all human beings.

Dry starvation was mentioned in the handbook for physicians published in the Ministry of Health and Social Development 14 years ago. it is claimed, in particular, that an organism easier overcomes waterless starvation then orthodox with maintenance of drinking. Besides, it aids when a person is intending to lose weight and cure some illnesses. Authors equate three days without water and food to the week of non-refuse of food and water. Unfortunately, their claims are disapproved, that is why it is not allowed to believe them.

What, in fact, happens when an organism is dehydrated

Weight is really wasted and rapidly enough. Frankly, you will not be happy for a long time: such fluctuations of the body mass are mainly connected with liquid loss, not lipid tissue, and after drinking recovery kilos will return again.

This ends up with nominal advantages of dry starvation and it is time to speak about minuses which are numeral.

It is significantly easier to find information about negative consequences of food refusal. metabolic rate unstoppably going in our organism and maintaining our life is impossible without food. Due to the water lack metabolism is being slowed down, and it, at first, effects brain work.

The following symptoms catching up in the first days:

dizziness
headache
unreasonable apatia
concentration loss

The further, the worst. Doctors warn: it is fraught with hypoxia, kidneys illnesses, crampings and pre-existing conditions due to the broken transfer of neural impulses.

Summing it up, it is essential to note that dry starvation transfer a person to the extremal for his life conditions. Its value is not proved and harm is.

British scientists sound the alarm: coffee can disappear
Arabica and other popular sorts are at risk

Reading time 4 minutes

Mankind faces a caffeine deficiency, as 60% of coffee plantations are at risk and may disappear forever. Scientists at the Royal Botanic Garden in Kew have shown that more than a half of the coffee types can be destroyed if deforestation and global warming are continuing. The problem of diseases of coffee trees will also exacerbate.

One of the most disturbing news for coffee lovers is the threat of the Arabica disappearance. Grown in Ethiopia, this species currently provides more than a half of the world’s coffee supply.

Coffee plants are demanding to the environment, and only a certain combination of temperature and precipitation allows the beans to mature, maintaining their taste and aroma. Yet farmers are increasingly complaining that changing weather conditions, as well as new types of pests and diseases, are affecting their crops.

«Given the importance of Arabica to the world community, we have to put a lot of effort into determining the amount of risk on which the further existence of coffee in the wild depends on,»- said Dr. Theddeus Woldemariam Gol, a representative of the environment and coffee forests in Addis Ababa.

The farmer checks the quality of the coffee tree

The problem of the coffee disappearance makes professionals look for ways to minimize risks. Scientists from the «World Coffee Research»organization have created several projects that, in their opinion, can save coffee trees from extinction. For example, there is a project to create a gene bank for conservation the genetic diversity of coffee. Another strategy is to create a database with information on the resistance, yield and coffee beans resistance of various varieties to pests and diseases while growing in different conditions. The third is the creation of a «tastes catalog» in which new coffees, developed by manufacturers, are being evaluated. But even on the organization’s website, experts admit that «there are serious gaps in our knowledge of how to aid coffee growers to adapt to changes».

Ethiopian children are sorting through the coffee beans on the coffee plantation

Molly Harriss Olson, an executive director of the Fair Trade Association of Australia and New Zealand, said that she was particularly concerned about the situation of producers of coffee and the effect of warming temperatures and unpredictable weather conditions on the crop.

«Coffee supports the activity of 125 million people around the world, including the poor in developing countries», – she said, referring to the report of the International Coffee Organization. «If we don’t do anything about this in the near future, the consequences for people will be absolutely destructive».

A robot-screenwriter has a shot at winning Cannes Lions
The Lexus company produced a advertisement based on a script written by artificial intelligence

Reading time 3 minutes

«Driven by Intuition» is world’s first advertisement based on a script written by artificial intelligence (AI). IBM Watson system developed the text for this ad, and an Oscar-winning director Kevin Macdonald brought it to life. In order to create the commercial, AI analysed past successful advertisements and based on them generated a new narrative.

Суперкомпьютер фирмы IBM, оснащённый вопросно-ответной системой искусственного интеллекта — The IBM supercomputer equipped with question-and-answer system of artificial intelligence

A minute-long film features the production of the new Lexus ES executive sedan. According to the story, the new model is being destroyed during crash tests, but then the car begin to resist. At the critical moment, Lexus ES recognizes the danger and automatically initiates emergency braking. The creator observes everything through the media.

To write a unique story, the neural network studied a number of advertisements that won Cannes Lions award. An extra information about the company was added to the system in order to make the commercial unfamiliar to viewers and corresponding to the brend. A bunch of emotional intelligence studies was downloaded into the system as well. This helped the neural network to understand what affects potential consumers to the greatest extend.

AI placed all combinations of objects, actions, and locations so that psychologically affects customers. Based on the analyses of external audio, text, and graphic data, the supercomputer determined the most crucial parts of the video making the commercial successful.

AI organized the narrative so that affects our emotions

The project’s creators managed to demonstrate the potential of artificial intelligence. Moreover, AI depicted some of the aspects of human behavior in its story. The accomplished work is an another step towards the use of artificial intelligence in the nearest future.

DNA discoverer is exposed in racism again
Nobel laureate James Watson was deprived of all titles after the film

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The American laboratory of Cold Spring Harbor has recalled all the honorary titles of DNA discoverer of Nobel Prize winner James Watson. In early January, the non-profit organization PBS released a documentary film in which the researcher spoke about the intellectual inferiority of blacks. He stated that science lacks a theory that proves the genetic difference in the IQ index of whites and blacks.

Because of the lack of political correctness, the scientist was deprived of the title of honorary trustee, honored professor named after Oliver Grace and honored leader. Employees of the CSHL noted the reprehensibility of what was said to scientists and the inconsistency of these words with scientific data. They also stressed the incompatibility of the statements of the former chairman with the values of the laboratory.

Джеймс Уотсон занимал должность директора и президента CSHL на протяжении 35 лет — James Watson served as director and president of the CSHL for 35 years

Recall that it was racist remarks that led to the removal of James Watson from a laboratory leadership position. In 2007, James Watson, in an interview with the Sunday Times, condemned social policy towards Africa, noting the intellectual inequality of blacks and whites.

With such statements, the biologist has repeatedly undermined his authority in the scientific community. Thus, in an interview with The Sunday Telegraph, the researcher spoke about the homosexual orientation. He said that it would be fair to give a choice to a pregnant woman: to give birth to a homosexual child or not. However, scientists have not yet found the gene responsible for sexual orientation, and it is impossible to determine. In another interview, Watson made it clear that he would not have recruited an obese person.

The scandals associated with the convictions of a scientist, largely spoiled his reputation in the scientific field. In 2014, the biologist declared that the scientific community does not want to recognize its existence. Therefore, Watson decided to put the Nobel Medal up for auction. The money went to charity. For the first time in history, an honorary award was sold during the life of a laureth. The medal was bought by businessman Alisher Usmanov, and in 2015, a lecture by James Watson was held at the Russian Academy of Sciences, at which he was returned the award.

Президент РАН Владимир Фортов возвращает медаль Джеймсу Уотсону, 2015 год — RAS President Vladimir Fortov returns the medal to James Watson on behalf of Alisher Usmanov

Loose lips sink ships
Why you should not chat about your aims but to formulate them correctly

Reading time 4 minutes

New year means new plans and new aims. People can’t wait to share them with others! For example, to tell that you are going to learn a second language, lose weight, learn to draw and so on. But after a while motivation to do it disappears somewhere and created to-do list gathering dust on the shelf. We will tell you why it happens and how to set targets.

Mental traps

It may seem, what’s wrong with sharing your plans for the future? You have told, you have dreamed and… sit on your plans. It seems to be so anxious to implement the conceived as quickly as it’s possible, but soon your aspiration disappeared. That is happening because a person, who talks to someone about his or her plans, falls into a trap without noticing it. The brain does not see the difference between reality and imagination. In one of the researches published in APS, scientists have concluded that when a person wants to deliver on target, consciousness tries to help: it is looking for ways to achieve the goal, calculates all the tracks and chooses the best.

However, if people tell others about their plans, the brain takes desirable for real. In psychology, this is called social reality, the effect of having consciousness trapped in a completed action, feeling that everything is already done.

«Smart» formula

Instead of rattling about your plans it is better to articulate the goal for yourself. A clear statement of purpose is the first step towards achieving it, so it is important to pay special attention to the correct formulation. To do this, there is a universal formula SMART, which will help to set the goal properly.

SMART is an abbreviation, each letter of which indicates what the purpose should be. SMART stands for the following:

S – specific. The goal should be specific, for this you need to define clearly the outcome, what should happen after it is achieved;

M – measurable. The formulation should contain clear quantitative or qualitative indicators that the goal has been achieved;

A – achievable. When setting a goal, it is important to understand whether you have a chance to achieve it;

R – relevant. Moving to the goal will be easier if you understand for what you need it;

T – time based. The time frame is necessary to ensure that the goal set for a year will not be postponed to the next one.

Incorrectly	Correctly
To lose weight	By June, lose 7 kg (from 67 kg to 60 kg) to go to the sea

Set goals correctly and achieve them!

Hand over rags – get discounts
Well-known brands take things for recycling

Reading time 5 minutes

The beginning of the new year is a great time to sort out your clothes and throw unnecessary things. But the old clothes and other goods can be handed over to the store, for which you will receive a nice bonus. We will tell you where you can give away different things and get a discount for it.

H&M

The H&M company advocates for eco-friendly fashion and launched a worldwide campaign to gather and recycle things «Garment Collection».

The brand accepts any home textiles and clothing, including knitted accessories, underwear, tights, socks and stockings. You can bring things in any condition: hand over the torn pillow and frippery lone sock.

Clothing in a good condition is sent to second hand stores and charities, from textiles that are no longer suitable for use, rags and wipes for cleaning are produced, decrepit things are recycled to create shock-absorbing and insulating fibers. H&M directs income to the implementation of social projects.

For each package of clothes that you bring to the store, you will be given a coupon for a 15% discount. One buyer can give unlimited number of products for recycling, but you can get only two vouchers per day for the purchase of a new thing. Now H&M issues coupons, which are valid until January 31, 2019.

MONKI

MONKI brand is struggling with fast fashion and encourages its customers to take the way of reasonable and environmentally friendly consumption. In 2017, the official channel of the brand released a video instruction for lazy people, in which the company gives advice on an environmentally friendly lifestyle, and also tells why you should send unnecessary things for recycling and reuse.

Any home textiles and clothes are accepted in the shops, except footwear, accessories, products from natural and artificial leather, fur and latex. For one delivered package you will receive a voucher that gives a 15% discount on any item in the check. The rules are the same as in H&M.

By 2030, MONKI plans to create all the clothes of the brand from recycled materials.

Store addresses and contacts can be found on MONKI’s social media page.

IKEA

IKEA stores promote an environmentally friendly way of life at home: you can always hand over the batteries or buy products that help save water and energy. In 2017, the company launched a service for the reception and recycling of bed linen.

IKEA accepts sheets, pillowcases and duvet covers of all sizes and materials. You will not be able to hand over to the store blankets, pillows, bedspreads and completely spoiled bed linen. Brand transfers collected products to the Fund for those in need – «Vtoroe dyhanie» (New lease of life). The company gives a 15% discount on the purchase of a new set for all buyers participating in the campaign.

IKEA publishes reports on environmental and social activities on the official page.