From Jay-Z to Drake: Richest Rappers

The Forbes rating is headed by the first billionaire in hip-hop culture — Jay-Z

Reading time 7 minutes

In early June, an influential financial publication Forbes published a list of the richest rap artists. The wealthiest rapper in the world is a hip-hop artist Jay-Z, the husband of the famous R’n’B singer Beyoncé. In early 2000s he sang: «I’m already the G.O.A.T. — next stop is the billie». So it happened: today the musician’s capital is one billion dollars. Jay-Z became the first owner of a billion dollars in the history of hip-hop culture.

Jay-Z (Shawn Corey Carter) for the second year in a row becomes the wealthiest rapper in the world

The rapper invested in a private company Uber, music service Tidal, alcohol production company Armand de Brignac и D`Uss. The musician gains his profit from concerts and Roc Nation service, and also a partnership with the recording Studio Def Jam. The real estate of Jay-Z and his wife Beyoncé is estimated at $50 million, and the collection of art objects — $ 70 million.

The younger generation of hip-hop artists takes Jay-Z as an example of success. TV presenter and novice rapper Fab 5 Freddy believes that Jay-Z — an example of how to make the real American dream come true.

Second place — Dr. Dre, $800 million

Dr. Dre (Andre Romelle Young ) was considered the richest artist in hip-hop culture until March 2018

Five years ago, Dr. Dre. declared himself the owner of a billion dollars. However, Forbes did not confirm this information about his financial condition. In 2014, the musician sold his line of headphones Beats by Dr. Dre to Apple for three billion dollars. He owned approximately 20-25% of the company’s shares. For the deal with Apple, hip-hop artist received an advance of about $500 million. Only last summer the company paid Dr. Dre remaining fee, however, even this did not help him top the Forbes’s list.

In recent years, the artist has put his music in the background. Dr. Dre invested his money in real estate and charity. He bought a huge Villa in California for $40 million. Together with partner Jimmy Iovine, he also invested $70 million in the development of the Academy of Arts at the University of Southern California.

Third place — Diddy, $740 million

In 2017, P. Diddy (Sean John Combs)  was recognized as the wealthiest hip-hop artist

Hip-hop artist Diddy earned his first money at the age of 12 by selling newspapers. He admitted this in an interview in the anniversary issue of Forbes. At that time the edition considered Diddy to be the wealthiest and most influential rap artist.

Now the musician takes the third place in the list of the richest rappers. Market fluctuations have a negative impact on his business projects. The most unprofitable were the cable  business Revolt and the clothing brand Sean John.

However, the rapper Diddy owns a successful business as well. For example, the production of luxury vodka Ciroc. Products give the musician a lot of money, as the volume of sales has increased in recent years. According to Forbes, Diddy will soon replace Jay-Z and become a billionaire.

Fourth place — Kanye West, $240 million

Kanye West
In the promotion of the collection of sneakers Yeezy, actively involved the wife of the rapper – Kim Kardashian

The famous performer and husband of epotage Kim Kardashian Kanye West ranks fourth in the list of wealthy colleagues. Recently, the musician can be spotted at private Sunday services on the South coast. West also held an Easter service at the largest Coachella festival.

In 2016, the musician told about his debt of $53 million. Then he suggested the Facebook founder Mark Zuckerberg to invest one billion dollars in his projects. In 2019, Kanye West still entered the top five wealthy artists in hip-hop culture, but thanks to another source of investment. Kanye West has a partnership  with the sports brand Adidas for more than one year. Prior to this brand, the artist had a contract with Nike. This collaboration with Adidas brings huge income to the rapper, his line of sneakers Yeezy is gaining more and more popularity. According to Forbes, if Yeezy sales do not stop growing, Kanye West will become a billionaire thanks to the business.

Fifth place — Drake, $150 million

Drake
Hip hop artist Drake produces strong alcohol, which brings him huge profits

Concludes the list of the richest hip-hop artists 32-year-old canadian rapper Drake. But he is already catching up with his colleagues: over the past year, his musician’s capital has doubled. Drake has invested in real estate and in its own brand of whiskey Virginia Black. The rapper cooperates with the XS Nightclub in Las Vegas, which also brings the rapper a large fee.

In 2013, the musician admitted that earning more money is one of his main goals. And he sticks to the plan: since that time, the average price tag for one concert of the artist has grown from $500,000 to more than two million dollars.

Competitors reconciled on the “cloud”

Sony and Microsoft join forces in cloud gaming

Reading time 4 minutes

Sony and Microsoft have always been fierce rivals in the video game market. In the conversations of gamers you can often hear such a phrase as the “war of consoles”. Each next generation of game consoles has a winner. But recently, companies have begun to cooperate in the field of cloud gaming and artificial intelligence. This news came as a surprise to the whole community.

Kenichiro Yoshida, President and CEO of Sony Corporation (left), along with Satya Nadella, Microsoft CEO

The companies intend to jointly develop cloud solutions based on Microsoft Azure and look for possible options for using the database platform for Sony streaming and gaming services as part of the memorandum of understanding signed by the parties. In addition, the parties intend to work together on the development of semiconductors and AI, used to create “smart” photomatix and other products.

Thus, Sony became a Microsoft client, acquiring the power of their Azure cloud system for their gaming services. Most likely, Sony wants to improve the quality of the PlayStation Now, which allows you to run PS4 games through the cloud on other devices.

Despite all the excitement around the launch of PlayStation Now, it’s not so convenient to use

Up to this point, Sony did not show much interest in streaming services – users did not expect such a change of course from the Japanese company. It seems that Sony has pushed the xCloud initiative from Microsoft and the announcement of Google Stadia from Google to the decision to develop cloud gaming. Nevertheless, they decided to turn to Microsoft for help, instead of developing a platform from scratch. Most likely, these actions are connected with the desire of Sony not to lose focus on the development and quality of games. On the contrary, Microsoft in the past few years has focused on creating services and package offers, rather than on building up a library of exclusive games.

It seems that this unexpected agreement, contrary to all contradictions, satisfies the interests of both parties. It is possible that we will soon be able to see more from this collaboration, and how xCloud and Sony services will compete with Stadia from Google.

Around the World with Dior: cruise shows from French Fashion House

A resort show of the brand took place in Marrakech on April 29

Reading time 4 minutes

The place of rendezvous for celebrity, VIP guests, stylists, journalists and other representatives of the fashion industry was the Palace of El-Badi, built in 1578. Models demonstrated clothing with ethnic music. The pond, lined with candles, was the setting for the podium. Fabrics with waxed prints, which incorporate the cultural code of African countries, have become the leitmotif of the show.

The destination for the third show with Maria Grazia Chiuri was not chosen by chance. 2020 collection is an homage to the work to Yves Saint Laurent, who drew inspiration in Morocco from the time of his debut work for the home.

Demonstration of resort clothing in Marrakech – this is not the first show of the brand abroad. Cruise collections more than once traveled beyond the borders of their native Paris for the 72-year history of the brand. In 1948, a year after the foundation of the house, Christian Dior launched the Resort and Spring project, the Russian media called it a cruise collection. Potential clients of the campaign are American women who like to spend their winter holidays on warm islands.

“If you travel a lot, you need compact clothes — lightweight and unshakable, which does not take up much space in a suitcase,” Christian Dior wrote in his “Little Fashion Dictionary”.

Christian Dior Resort 2007 in the time of John Galliano

John Galliano revived the tradition of cruise shows. The show took place in New York in 2006, after which Resort-collections became an obligatory part of the fashionable Dior calendar. Since then, the show has been demonstrated twice in New York in 2007 and 2008. The cruise collection visited Shanghai in 2009. In May 2015, Villa Palais Bulles, a futuristic sculpted mansion of the Hungarian architect Antti Lovag, was chosen as the showcase for the cruise collection. This mansion resembles a stretched mass of terracotta colored bubbles. Then Christian Dior fans were invited to the residence of the Dukes of Marlborough Blenheim Palace, near Oxford, where in 1954 Christian Dior made a show of the winter collection to raise funds for the British branch of the Red Cross.

Dior cruise collection at the Palais Bulles Villa

Maria Grazia Chiuri left the post of Valentino creative director and took the place of Raf Simons who left Dior in 2016. Her first cruise collection 2017 was held in the California desert, and the next one took the audience to the equestrian Palace of Chantilly, built by architect IV Auber. This estate played a big role in the history of the fashion house, Christian Dior called a bright symbol of the French savoir-vivre (“the art of living”).

Show of Dior cruise collection in the California desert

 

Americans are shocked: Apple has released the card with cashback

Russian users are only grinning, cashback is not new for them

Reading time 4 minutes

Apple has presented its own virtual credit card – Apple Card. When paying by credit card, the company instantly returns 2% of the total purchase amount. It is easy to order a card: just spent a few minutes in the Apple Wallet app. To use the service you need only the iPhone.

At the presentation, the card was given not so much time as the rest of Apple’s new products, but presented in sufficient details. The company showed its physical carrier – a titanium card without a number, a term and a CVV code. All necessary data will be stored on the phone without which it is impossible to use the card.

You can see the history of recent transactions easily in an application that enables you to keep statistics. At the presentation, the user-friendly interface caused delight and loud applause from the audience. The fact that the Apple card has interested users is also confirmed by media statistics. The chief editor of The Verge, Nilay Patel, said that the article about the Apple Card was the most viewed material about apple products. The Russian Internet publication TJ declared exactly the same.

Apple Card application design

In Russia, such a rush around Apple’s card was viewed with irony. The fact is that Russian users have been familiar with cashback and high-quality online applications. These services have been provided by «Sberbank» , «Tinkoff Bank» and «Rocketbank» for many years.

And this is really the case when the States are in no hurry to keep up with progress. In Russia the flowering of IT technologies in the banking sector began in the 2010s. One of the first innovative banks was «Tinkoff» in 2011, and later – «Rocketbank» in 2013. Therefore, the presence of mobile banking and the return of interest on purchases of a Russian user is no longer surprising.

Russia is one of the leaders among countries that use Apple Pay

According to experts, the Apple Card will not immediately become the market leader. However, it is expected that the card will push for changes stagnant US banking sphere.

Balenciaga and Farfetch collaborated to save animals

The brands will donate a part of their profit from a new collection to The International Union for Conservation of Nature

Reading time 4 minutes

Balenciaga fashion house released a new collection for e-tailer Farfetch dedicated to rare animal species. The main goal of this collaboration between the famous French brand and the biggest online platform is to demonstrate endangered species.

New collection from Balenciaga

This exclusive capsule collection consists of clothes, shoes, and accessories for men, women, and children. The clothes are illustrated with Large Pandas, Asian Elephants, North White Rhinoceros and Blue Whales — these species are threatened with extinction right now. While creating this limited edition, the brand did not use leather, fur and down materials. The collection is also complimented by popular models presented in new colors and materials.

A North White Rhinoceros on a shirt from Balenciaga

A presentation of the new clothing line played a big role for Balenciaga fashion house. For the lookbook, two leading luxury companies decided to hold a creative photoshoot. The models were photographed with natural landscapes on the background — this way the designers wanted to stress the acute problem of preserving the environment. To make the album for the collection, the brand blurred the background on all photos in order to emphasise the fragility of nature. While the rare representatives of fauna are depicted clearly.

The lookbook of the exclusive collection from Balenciaga

The fashion house expresses its concern with the current ecological situation. CEO of the label, Cédric Charbit, encourages all fashion connoisseurs to support organizations aiming to save rare animal species. A part of a profit from sales of the limited collection will be donated to The International Union for Conservation of Nature — the Swiss charity organization. Moreover, Cédric Charbit mentioned that Balenciaga shares with the organization the same values.

The lookbook of the exclusive collection from Balenciaga

According to José Neves, the founder of Farfetch, the brand Balenciaga is very popular among users of the online platform. He considers this partnership pretty advantageous, because it will bring new clients. The e-tailer represented exclusive wear which can be purchased only through the company’s web site.

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A robot-screenwriter has a shot at winning Cannes Lions

The Lexus company produced a advertisement based on a script written by artificial intelligence

Reading time 3 minutes

«Driven by Intuition» is world’s first advertisement based on a script written by artificial intelligence (AI). IBM Watson system developed the text for this ad, and an Oscar-winning director Kevin Macdonald brought it to life. In order to create the commercial, AI analysed past successful advertisements and based on them generated a new narrative.

Суперкомпьютер фирмы IBM, оснащённый вопросно-ответной системой искусственного интеллекта
The IBM supercomputer equipped with question-and-answer system of artificial intelligence

A minute-long film features the production of the new Lexus ES executive sedan. According to the story, the new model is being destroyed during crash tests, but then the car begin to resist. At the critical moment, Lexus ES recognizes the danger and automatically initiates emergency braking. The creator observes everything through the media.

To write a unique story, the neural network studied a number of advertisements that won Cannes Lions award. An extra information about the company was added to the system in order to make the commercial unfamiliar to viewers and corresponding to the brend. A bunch of emotional intelligence studies was downloaded into the system as well. This helped the neural network to understand what affects potential consumers to the greatest extend.

AI placed all combinations of objects, actions, and locations so that psychologically affects customers. Based on the analyses of external audio, text, and graphic data, the supercomputer determined the most crucial parts of the video making the commercial successful.

AI organized the narrative so that affects our emotions

The project’s creators managed to demonstrate the potential of artificial intelligence. Moreover, AI depicted some of the aspects of human behavior in its story. The accomplished work is an another step towards the use of artificial intelligence in the nearest future.

 

Hand over rags – get discounts

Well-known brands take things for recycling

Reading time 5 minutes

The beginning of the new year is a great time to sort out your clothes and throw unnecessary things. But the old clothes and other goods can be handed over to the store, for which you will receive a nice bonus. We will tell you where you can give away different things and get a discount for it.

H&M
H&M shop

The H&M company advocates for eco-friendly fashion and launched a worldwide campaign to gather and recycle things «Garment Collection».

The brand accepts any home textiles and clothing, including knitted accessories, underwear, tights, socks and stockings. You can bring things in any condition: hand over the torn pillow and frippery lone sock.

Clothing in a good condition is sent to second hand stores and charities, from textiles that are no longer suitable for use,  rags and wipes for cleaning are produced, decrepit things are recycled to create shock-absorbing and insulating fibers. H&M directs income to the implementation of social projects.

For each package of clothes that you bring to the store, you will be given a coupon for a 15% discount. One buyer can give unlimited number of products for recycling, but you can get only two vouchers per day for the purchase of a new thing. Now H&M issues coupons, which are valid until January 31, 2019.

MONKI
MONKI shop

MONKI brand is struggling with fast fashion and encourages its customers to take the way of reasonable and environmentally friendly consumption. In 2017, the official channel of the brand released a video instruction for lazy people, in which the company gives advice on an environmentally friendly lifestyle, and also tells why you should send unnecessary things for recycling and reuse.

Any home textiles and clothes are accepted in the shops, except footwear, accessories, products from natural and artificial leather, fur and latex. For one delivered package you will receive a voucher that gives a 15% discount on any item in the check. The rules are the same as in H&M.

By 2030, MONKI plans to create all the clothes of the brand from recycled materials.

Store addresses and contacts can be found on MONKI’s social media page.

IKEA
IKEA bedroom design

IKEA stores promote an environmentally friendly way of life at home: you can always hand over the batteries or buy products that help save water and energy. In 2017, the company launched a service for the reception and recycling of bed linen.

IKEA accepts sheets, pillowcases and duvet covers of all sizes and materials. You will not be able to hand over to the store blankets, pillows, bedspreads and completely spoiled bed linen. Brand transfers collected products to the Fund for those in need – «Vtoroe dyhanie» (New lease of life). The company gives a 15% discount on the purchase of a new set for all buyers participating in the campaign.

IKEA publishes reports on environmental and social activities on the official page.

Nintendo Switch Online hides games

In the program’s code, dataminers found 22 unrealised games for SNES

Reading time 3 minutes

From the launching of a paid online service for Nintendo Switch, a lot of console’s fans complained about a shortage of games in a starting packet: Nintendo Switch Online still offers exclusively 8-bit NES games. However, the situation can change very soon.

Dataminor with a nickname Kapu announced his discovery in one of his Twitts. After an  investigation of the latest update of the NES app, he found 22 hidden games for another retro console – SNES. Presumably, these games will soon become a part of a new paid service for Nintendo and will be officially announced at the next video presentation of the company.

Список игр SNES, обнаруженных Kapu
A list of games that Kapu has found

Moreover, Kapu with a group of other dataminers found out that the app contains not one, but 4 emulators at once: Kacikachi, Canoe, Hiyoko and Count. At the moment, there is information about only two of them – Kacikachi and Canoe, which are used in NES Classic and SNES Classic consoles. The presence of several emulators in the program code also suggests possibility of library extension for Nintendo Switch Online, where other games from old versions of the console might appear as well.

Твит OatmealDome относительно найденных эмуляторов

Prior to this, in the interview for The Hollywood Reporter Nintendo of America President, Reggie Fils-Aime, announced that the company will keep producing NES Classic and SNES Classic consoles, which at the moment are almost the only legal tools for company’s classic games. If the rumor about the appearance of new games in Nintendo paid service’s library gets confirmed, it is likely this service will become a new platform for classic projects of the big N.

 

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Do everything and forget nothing

Techniques of effective learning and time management

Reading time 5 minutes

Being on top of your game is very important, especially when you have a lot of deadlines. These couple of techniques will help organize your studying and working. They cannot give you extra hours in a day, but they are able to increase your productivity.

The Cornell Note-taking System

Cornell Notes example

Walter Pauk, a professor at Cornell University and the creator of this method, decided to walk away from a usual linear form of writing notes in the 1950s. He suggested to divide a piece of paper into several blocks to help organize different information. In an original variant these blocks are notes, keywords and comments, and summary. The main advantage of this technique is that it allows you to process and analyse the information while note taking. Psychologists Annie Piolat, Thierry Olive, and Ronald T. Kellogg conducted a study which proved that The Cornell Method actually helps to remember information faster and to be more productive. So arm yourself with pens and learn to make notes correctly.

Mind Maps

A mind map is a way of visualizing information based on radiant thinking. Simply put, it is a method of organizing data in which the facts are presented in the form of associations, starting from a Central Idea.

Mind map on time management

A lot of people know about mind maps, but not all of them understand why they are effective. Tony Buzan, a psychologist who created mind mapping, explained that nowadays a left hemisphere, responsible for logic, is dominating over a right hemisphere, responsible for creativity. This causes an imbalance which reduces productivity. Mind maps make both hemispheres work together because a written information combines with images. This method is helpful not only in studying, but also in planning. However, it is important to learn some rules first, so the technique can work efficiently.

The Eisenhower Matrix

Time is the most valuable resource, so it is essential to know how to use it correctly. The Eisenhower Matrix is a method of setting priorities. Dwight D. Eisenhower, the 34th President of the United States and the creator of this technique, was known as a well-disciplined and organized person. The Eisenhower Matrix consists of four squares in which you put your tasks depending on their urgency and importance.

Pomodoro Technique

When all notes are taken, mind maps are created, and tasks are prioritized, there is the one thing left – make yourself to do all planned and learn everything written. At this point, there are problems with self-organization because concentrating on one task can be very complicated. That is when you should use Pomodoro Technique.

A “tomato” as a remedy against procrastination

Its essence lies in the fact that the learning process is divided into periods of time, which are conventionally called “tomatoes”. One “tomato” is 30 minutes long: 25 minutes of work and 5 min rest. After 4 “tomatoes” you need to take a long break for 20-30 minutes. It is very important to time yourself not with a phone (so you won’t be distracted by notifications), but with a timer, as Francesco Chirillo, the author of the technique, did. Currently, there are multiple sites with Pomodoro timer.

 

 

Flavorism: make it yummy!

Who and how creates your favorite tastes and smells

Reading time 4 minutes

We’re surrounded by product abundance with a host of numerous tastes: gingerbread, sundae, green tea and even baklava-flavored yogurts.It is not a secret that all of them contain flavor additives and flavouring. Who and where produces them?

IFF и Givoudan are huge companies which are responsible for producing flavor additives. They hire flavorists – specialists responding for flavouring elaboration for various food sectors. They also create smells for perfumes. One of their tasks is reviving goods «natural» smell which is being lost while producing and keeping in the warehouses and shops shelves.

Used flavourings and additives must not be harmful for the human organism, and the body of laws and orders is existing in this field: which explosives, components, chemical connections should be used, and this list is constantly being updated.

Flavorist arsenal of instruments is rather affluent: essences, various extracts, oils and other chemical explosives. Proper combination is able to provide a necessary taste. For instance, if mix lemon, banana, raspberry and ananas essences in particular proportions, one can give an initially tasteless product strawberry taste.

In order to become a flavourist it is necessary to have chemistry, biology and food technology education, be well-versed in organic chemistry. Every day a specialist deals with 4000 explosives. It is impossible to obtain necessary skills at university that is why it is required to master this craft intentionally while working. Many companies connected to flavorism teach their technologists by themselves. Consequently, employees receive high salaries.

Obviously, consumers are worried about flavouring safety, a great number of people are sure additives are harmful. Official Rosquality site ensures an interview with Olga Bagryantseva, a scientist of Federal research center of nutrition and biotechnology.

Doctor of Biological Science assures that it is worthless to worry about jeopardy: natural, artificial, identical flavourings pass numerous verifications. The body of flavour-aromatic explosives is existing, and their harmlessness is proved.

«Approximately thousand kilograms of food which a person is eating during one year contains only 500 grams of flavour-aromatic explosives. Even if flavourings were dangerous this amount would not be enough for doing our health harm».

However, various taste enhancers rapidly bring on adaptation and even addiction to get rid of which is very complicated. A human stops perceiving goods with natural, not enhanced taste, and begin to swallow up meals flavoured and supplemented with additives . This phenomenon can lead to health issues and at least to excessive weight.