Assassin’s Creed, the long-awaited and criticized

На российском экране – картина «Кредо убийцы» Джастина Курзеля, снятая по одноименной серии игр

Reading time 8 minutes

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Plot

Male gaze

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The film Assasin’s Creed revolves around the conflict between the Assassins and Templars. Two groups pursuing certain goals, trying to get their hands on the Apple of Eden, an artifact of divine origin, which gives the owner superhuman strength. It was the pursuit of him is at the center of the narrative and becomes the main motivation of the characters in the film: the Assassins are trying to protect Apple, while the Templars use it for their own purposes. The outcome of this chase depends the fate of humanity, so Callum Lynch – the protagonist of the film – to find his place in the world and lead the chosen way to success.

Female perspective
Speaking in plain language, this film tells the story of a murderer Callum Lynch, whom brought in the so-called “rehabilitation center” in Madrid. There it is connected to the “Animus”, the special apparatus, which allows to enter the regression and take the place of his ancestor who lived 500 years ago. Dr. Sophia Raylin and her father sent Callum in the past, that he found the Apple of Eden with which it is possible “to heal the world from violence.” The goal looks good, but the movie was too “muddy”.

Acting

Male gaze

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The very arrangement of the film not too conducive to the manifestation of talent – most of the time the actors enough to maintain equanimity in the frame. And with that, I must say, they do perfectly. However, Michael Fassbender perfectly shows the audience the inner world of the protagonist, caught between two fires, and trying to find his way in the world of Assassins and Templars. Marion Cotillard, the female leading role, also managed to reveal his character – Sofia Raylin – we do not understand on which side will eventually face the employee of Abstergo industries.

Female perspective
I was very disappointed with the game’s main character Sofia. After a sensual drama “Allies” of the end of 2016, the year in which Marion Cotillard sincerely recited all of the dialogue and showed the tenderness, passion and despair of the French scout, her role in “Assassin’s Creed” was not crowned with the same success. In the new action she seemed emotionless throughout the film. As for me, it is better to criticize the actor, what not to say about his performance in the movie nothing. That Michael Fassbender does not surprise me and did not show his acting talent unlike the little actor Angus brown, who played Callum Lynch in the childhood.

Photography

Male gaze

The film is filled with action in the form of action scenes: the characters constantly fight, break away from the shackles or run – on dialogues almost no time. This, however, the movie does not harm – most of the filming produced at the highest level, although sometimes computer graphics visible to the naked eye. It should be noted that transitions between the two times of the film – 1492 the year and the present – which is never a surprise to the viewer, so it does not have to spend a lot of time thinking about what he saw.

Female perspective
How producers and Directors present to the past, where is Callum, namely Andalusia in 1492, the year, is truly mesmerizing. In the film there are beautiful nature photographs, for example, mountain ranges with a bird’s flight, ancient palaces, and the ancient city. Unfortunately, almost two-hour film, they occupy only a small part. But ¾ of the time is shooting battles, where flying dust, causing the faces of the actors become indistinguishable, and instead of the normal dialogue is heard only screams.

Main idea

Male gaze

The conflict between Assassins and Templars – not so much a gang war, as the opposition ideologies. The film shows how important for any person free will, even if it leads to the wrong action. It is no coincidence that it is related to the Apple of Eden, which Adam and eve were expelled from Paradise. This is the first manifestation of man’s free will is not mentioned directly in the film, but to see it for the metaphor it is easy. Thus the “overly aggressive” Assassins become the embodiment of freedom, and their famous motto – “Nothing is true, everything is permitted” – another proof.

Female perspective
In my opinion, the main idea of this picture is that if your ancestor was a criminal or a murderer, and you will be prone to violence. From such a fate is possible to save the people, if you go into the past and change fate. I agree, it sounds non-trivial and very strong. Only now this idea is very poorly implemented in the movie. It completely “slaughtered” a sword that even after viewing the film remains ringing in the ears.

Overall impression

Male gaze
I as a fan of the game series Assasin’s Creed movie seemed very decent. It was nice to plunge into the atmosphere of confrontation between the Brotherhood and the Order, once again remember the story of Desmond miles and hear memorized by heart the Oath. The plot did not seem so confusing, how he tried to imagine the critics, and the abundance of action scenes I would rather attributed to the merits of the film.

Female perspective
Ladies, if you are fans of the game “Assassin’s Creed” or fighters, then don’t waste your time and money on “assassin’s Creed”. First, there’s a lot of unknown for you words. Second, love the lines of the speech did not go. Finally, any emotion he did not have a cause, believe me, neither to cry nor to laugh, even frightened for no reason.

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In Yakutia the National Language Will Be Popularized in an Unusual Way

Все эпизоды «Звездных войн» будут переведены на якутский

Reading time 3 minutes

All episodes of “Star Wars” will be translated into the Yakut language. film “A New Hope” will be released first. This piece first appeared on screens in 1977, but is still one of the most popular among fans of the saga. Meanwhile, a movie trailer in the Yakut had already appeared in the group of “typical Yakutsk” in the social network “Vkontakte”.

This idea came to mind not the city authorities, as it might seem at first glance, and three students-enthusiasts. One of them – George Antipin – studying for engineer and translator. He gathered a group of several people who have already begun to voice acting of the film. Students try to make the maximum translation quality, thus killing two birds with one stone: not only do they keep the national language, but also delight all fans of the saga.

At present, being the casting for the supporting roles. Therefore, if your bedroom is decorated with posters Darth Vader, and the other half quotes you remember by heart, have a great chance to touch the “eternal”. To do this, you need to write to George about your wish and come to the casting. Moreover, it is planned to transfer part after the fourth episode of “The Empire Strikes Back” and “Revenge of the Sith.”

It can be proud of the way in Yakutia are to preserve the language. It regularly hosts various festivals that introduce young people to the peculiarities of national culture. Not so long ago held an event “Paths of the ancestors.” While everyone has competed in competitions tribal chants and Evenk tales. This festival, as well as many other events, would have been impossible without the knowledge of the national language.

For the newspaper “Yakut youth bulletin”

“The Lord of Fantasy”

Студия New Line снимет фильм о Джоне Толкине

Reading time 5 minutes

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After the successful and sensational production of trilogy “The Lord of Rings” the New Line Cinema film studio is going to gladden the audience by new version of “Lord”. The film fans stand chance to watch the picture about the creator of hobbits and elves himself – the screening of John Tolkien’s life in the film symbolically named “Middle-earth”. The producer of the film is chosen to be James Strong, the British supervisor of the well-known film “Elton John. “Me, myself and I”, such popular serials as “Doctor Who”, “Downton Abbey” and etc.

The “Middle-Earth” will be shot according to the scenario of Angus Fletcher, who has been learning Tolkien’s biography for six years. Angus dedicated several own investigations, articles about “Tolkienism” with those, who personally was involved in author’s lifetime or even close relationship. Therefore he comprised photos, letters and articles about Tolkien’s family and its peculiarities, about Tolkien’s spouse – extraordinary Edith Brett, whose character became the “frame” for Luthien Tinuviel in “The Silmarillion”, collected information about the Tolkien’s professorial activity in University of Oxford and his participation in the World War I – influential and essential event which altered the author’s views, especially in his creativity.

The major part of the film, as the producer Michael Lynne and his colleagues Robert Sheehan and Rachael Horovitz described, will tell audience about the author’s youth and his first love towards young 19-years-old Edith Brett while he was studying in the college of Anglo-Saxon and German languages. Despite the father’s exhortation to stop dating and the actual stop of dating with Edith, Tolkien in the long run made the final decision to tie a knot with his minion of fortune during the peak of world war.

John Tolkien sitting at the table and talking about his book
John Tolkien sitting at the table and talking about his book

The last affected on Tolkien’s life significantly. John saw on his own and felt what iswar being the “leading man” in that reality.

“The couple had lived in Oxford in the happy environment of close friends, yet with the beginning of the War Tolkien vigorously left everything to fight for the piece ad justice directly to the dangers, risks, challenges, loses and new comrades and like-minded people, who and what influenced on Tolkien’s perceptions and leaded him to the road to Middle-Earth” – underlined the creators of future film product.

Both supervisor and producers rejected to reveal the name of the actor playing the main role. The strict data of the film’s opening night is vague as well.

John Tolkien thoughtfully smoking
December, 1956: John Tolkien thoughtfully smoking

John Tolkien was born in 1892. In the University of Oxford John taught the lectures on the Old English language. All the time while escaping from work Tolkien tackled into the creation of “middle-earth world”, which in author’s opinion comprised the traits and features of modern life with its world and people. Tolkien’s inclination towards details astonishes lots of readers – he made up own languages of variable social groups, drew the geographical maps of every historical period and eventually made by himself the entire religious system of Middle-Earth with own “pantheon of angels-like creatures, controlled by the singular deity”.

Now and then Tolkien is named as “the Lord of Fantasy”. He expressed his imagination in the most talented way in “Hobbit. There and back again” (1937) and the sequel “The Lord of Rings” (1954-1955). Due to some surveys in 1997, the epic novel “The Lord of Rings” was attested to be the Book of Age.

John Tolkien died in 1973. After Tolkien’s death, his son helped to publish the rest compositions of the great science-fiction writer.

RateMe become a reality

Netflix выпустил шуточную версию социальной сети RateMe из сериала "Чёрное зеркало"

Reading time 4 minutes

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In the series, the application has control over the life of the whole society and has a number of functions that regulate human rating and making it accessible to all. The “real” analogue allows only two actions – randomly display user evaluation (enough to drive his name in the specified field) and “evaluate” his friend or acquaintance.

The premiere of the third season of “Black Mirror” took place on October 21. Series “Dive” ( “dive”) received the greatest popularity and became the most talked-about episode of the new season, on kinopoisk assessment.

Page in the heroine's girlfriend application
Page in the heroine’s girlfriend application

Characters “dive” appeared in the world, where the application is able to manipulate people by virtue of their dependence on the social situation and public opinion. With this program, the characters can not just put the stars (from 1 to 5) on the photos and videos of each other, but also closer to the life of their dreams.

Reputation becomes the main advantage of the locals, as obtained scores affect the position of people in society, high levels (above 4.5) gives its holder certain privileges and bonuses (good accommodation, the best seats on the plane, and others.). The heroine of the first series of the new season set a goal to buy property, but to get a discount on the purchase of the house lacked its current rating, it became the start acquaintances among the famous and successful (the only way it was possible to improve the rating in the short term), from which in the end only I suffered, realizing that the numbers do not mean anything.

Rating of the main character from the TV serial "The Black Mirror"
Rating of the main character from the TV serial “The Black Mirror”

It is important to know that the ratings of the application can not be changed after they are received. To all the names of your average score is tied, and this has created a theme for jokes in many social networks. For example, some Twitter users have begun to compare the assessment of past and current US Presidents. So, Donald Trump has 4 points and Obama 3.

Spicy storyline in the magic of kynoselen

Роулинг решилась рассказать о гомосексуальности Дамблдора

Reading time 4 minutes

 

Dumbledore-gay will be shown in "Fantastic Beasts"
Dumbledore-gay will be shown in “Fantastic Beasts”

[epapop id=’3958′][responsivevoice_button voice=”US English Male” buttontext=”Listen the text”]J.Rowling has radically changed the concept of a new magical franchisen in a matter of months, first the world was disenchanted by the announcement of the writer that instead of the three films of  “Fantastic Beasts and Where they live” will be filmed five, and at a very recent event Joan confessed to the media that the so-called “coming out” of the great wizard Dumbledore will be shown in the the second part.
This week, the film’s director David Yates said that the important place in sequel will be assumed by the relationship between the two characters – Grindelwald, whose role is assigned to Johnny Depp, and Dumbledore. Then shortly after the director of acclaimed films Rowling added that a large proportion of the plot of the sequel will be focused on the testings of Dumbledore`s young love.

"Fantastic Beats" will tell a lot about Dumbledore`s sexual orientation
“Fantastic Beats” will tell a lot about Dumbledore`s sexual orientation

Albus appears in the filmstrip as a young man, yet not found a place in the chaotic world of magic. The writer hinted at the homo-orientation of the character and advised the audience to “look closely”. According to Rowling, the future director of the school of magic Hogwarts during his way of life had a lot of love experiences, so they can be combined into a full-length movie plot.

In 2007 the author of Harry Potter books shared with fans of spicy details of the wizarding world, saying that as a young man Dumbledore was in love with his friend and later enemy, Gellert Grindelwald. So it is no surprise that the love experiences of the young Albus Dumbledore will be directly related to his gay friend for a future sequel spectators.

Rowling about Dumbledore`s sexual orientation
Rowling about Dumbledore`s sexual orientation

The second part of “Fantastic creatures” will be released on cinema screens in two years -in November 2018.

It should be remained that the new franchise is not directly related to the history of the young wizard with the scar, except that the two books have the same author – J.Rowling. A screen adaptation of “fantastic creatures” will not be the eighth part of the “Harry Potter”, but the magic universe will be the same – 70 years before when Harry Potter was saved by the the sacrificial Togo Spell of his parents from “The One whose name can not be called”.

 

The film “Duelist” opened the festival in France

Фильм Алексея Мизгирёва был показан на открытии фестиваля российского кино

Reading time 3 minutes

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Released in the Russian hire on September 29 “Duelist” went to the festival in Honfleur. As recognized by the producer of the film Alexander Rodnyansky, it is the oldest and most important festival of Russian cinema in Europe. “Scrapper” – a dramatic, exciting, emotional story with an unexpected and strong character, and we hoped that it would find an echo in the hearts of the French audience,” added Rodnyansky.

Hopes for a French audience the producer was no accident – despite the fact that the festival is devoted only to the Russian cinema, to a greater extent evaluate the work come the French, not the Russians who had emigrated. For French spectators attend the festival – is already an annual November tradition established in Normandy for more than twenty years ago.

Mysterious, ambiguous painting with the slogan “On the dark side of honour” shows the Russian soul, with all its secret corners and non-healing wounds. It should be noted that only for the first two weeks in Russia “Wins” gathered 6,012,377$. The rating of film critics official website kinopoisk.ru was 85%. For the Director Alexey Mizgirev, whose films such as “Dismissal”, “Flint”, “Stone head”, “Tambourine, drum”, “Convoy” and TV series “Kulagin and partners”, “Duelist” was the debut project.

And high expectations from the festival in Honfleur: the jury is headed by French literary critic, writer, and actor, writer and filmmaker Frederic Beigbeder. While among the paintings, which are presented in the competitive program of Honfleur this year, the participants and winners of the Open Russian film festival “Kinotavr” movies “Collector” Alexey Krasovsky, “Fish-a dream” by Anton Bilzho, “Cloth Union” Michael Mestechko. In a parallel non-competition program “Panorama” will be shown the winner of the Grand Prix of the “Kinotavr” in 2015 – the film “About love” by Anna Melikyan.

After the festival, 2 Dec 2016 “Duelist” was released in us theaters, and a little later to watch a movie can the people of China.

Army of one

На российских экранах с 15 декабря 2016 г.

Reading time 8 minutes

This story is about how ordinary Builder Gary Faulkner decided to dedicate his life to the search and neutralization of Osama bin Laden, one of the most dangerous and wanted terrorists in the world. This will help him God, and to maintain, of course, love.

Plot

Male gaze

The story told in the film, full of conventions and inconsistencies. It is not clear why frankly a mentally ill man calmly walks across America and even freely flying beyond. And where, in fact, he has taken money for entertainment? All this script is silent.

Mission: inappropriateBut colorfully and with humor describes the path of the hero to the elimination of Osama bin Laden: from the first meeting with the customer to complete the adventure “American samurai” in a foreign country.

Female perspective

This film shows the full extent of the world 50-year-old bachelor: a bar where the men are constantly drinking beer, Smoking marijuana and expressions: “I gotta take a piss”, “shitting” and “storchai”. I understand that this image was created on purpose, but to admire it the entire first half of the film unpleasant. In the 45th minute to see this is finally getting interesting. Mission: inappropriatethe First few days of a hero in Pakistan filmed exciting and fun, but after 15 minutes everything again is getting boring.

Actors

Male gaze

In “Mission: Inappropriate” Nicolas cage appears as a typical man, walking around the house in shorts and while brandishing a samurai sword for 0.01$. The described situation is close to us and familiar, left alone at home, the man can afford some liberties. The image of the comic and acting talent of Nicholas allowed him perfectly to grow into the role. To the extent that we sometimes do not know – thanks to the make-up artists.

Female perspective

Believe me, on the poster for “Mission: inadequate” the main actor looks a lot prettier and smarter than most comedies. Greasy hair, carelessly trimmed beard and unkempt appearance – all this describes not only one Gary Faulkner, but almost all actors are male. Is not all the same cage to be scruffy, sitting at the TV screen in shorts and overly anxious.

Humor

Male gaze

As has been repeatedly noted, much of the plot of the movie rests on the comic component from the first frame of the awakening of the hero to the final battle with bin Laden. Take meeting Gary Faulkner with God, which is more like a hippie than the Creator. Or his attempt to swim to Pakistan by boat, and then down to pre-cut the glider from the mountains of Israel. Humor in its various forms accompanies the viewer throughout the film, allowing you to have a good laugh and forget about all the problems – almost cathartic to reach.

Female perspective

The film was absolutely not funny. During the picture, I smiled on the strength of 1-2 times. Well laugh at? Over unemployed by Gary Faulkner, who is obsessed with the desire to catch Osama bin Laden? But he’s sick in the head man, he needs to be treated, if he is constantly imagining a God who still tells him what to do. Over the sweetheart Faulkner, too, “neighing” fail: Marcy Mitchell is raising his niece, confined to a wheelchair, but still works 2 jobs. It can only regret.

Philosophy

Male gaze

However, “Mission: Inadequate” not only to laugh but also thought-provoking. The very appearance of God in the film pushes the conversation about the problems of theology, and the writers did not resist this temptation. They also drew attention to the matter is more mundane – difficulties of human choice born of free will. Gary the whole film is torn between duty to God and personal feelings to Marcy, trying to compromise.

Female perspective

Perhaps the writers wanted to convey some deep thought to the audience, but I didn’t see her. Don’t understand how can you talk about such an important topic as theology, and when the main character, and God himself is depicted in the movie crazy. If to speak about feelings Gary Faulkner to Marcy, so he throughout the film, frankly, beaten her, and only at the very end still bother to choose love.

Overall impression

Male gaze

The male part of the audience, “Mission: Inappropriate” can and should appeal, especially if the spectator will not treat it with excessive seriousness. After all in this Comedy has everything we like: strange character, thatmy obsessions, cute his faithful companion and, of course, adventures in wild and dangerous lands. And who cares if the script is sometimes far from reality, or just strange – a film that “does not interfere, and even exalts it”.Mission: inappropriate

Female perspective

This movie I was not impressed, although I usually like films based on real events. Also do not advise me to show you, ladies, even if you are a fans of Nicolas cage. As for me, this Comedy for “real men”, located on the couch with a beer in hand. The movie is rather repulsive amount of dust and dirt in the literal and figurative senses.Mission: inappropriate

The Russian star in China

Как в Китае «выкупили» Веру Житницкую

Reading time 7 minutes

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Vera Zhitnicka, theater and film actress, now starring in the Chinese TV series the love story of a Soviet speaker and a Chinese girl. The action takes place in the 1960-ies. Faith talks about how differently we approach the filming in Russia and China, but also about his love for Chinese tradition.

Vera Zhitnitskaya
Vera Zhitnitskaya

— You are used to the main role, but in this series play the role of the sister of the main character. It does not hurt to play a minor character?

— No, absolutely! Of course, better get used to it, but now I am happy and I like what I’m doing here. It is a priceless experience in a completely different cinematic reality, which I was very fascinated. Besides, this is a story about a Chinese girl, so I would not have approached for the lead role.

— How did you get into the project?

The role I got in a strange way. One actress posted on my social network that soon will be samples in the new project for Chinese television. At the audition I was extremely nervous: the Director, cameraman and producer of the series flew to Russia from China to personally select the actors. They had only one day, and contenders insane amount, it was necessary to show their best side, to stand out among all. The three of us got it and we were offered the role, but, frankly, it was very hard.

— Well if you took Chinese colleagues?

— The Chinese are very hospitable and interesting people. We have much to learn from them, for example, they are much more patient and calmer. With them pleasant and easy on the court, because in addition to the Russian partners we have to work with the Chinese, we play in their language, and they on his. It can be difficult, but the team and the other actors are always ready to help, suggest something. In between shooting, we have fun and joke: teach each other our languages, because the Chinese pronunciation of Russian sounds and Vice versa sounds very funny.

— What are the main differences in the production of TV series we have in China?

— The Chinese are very organized and hardworking. They have all done accurately, quickly, at a pre-agreed schedule. They try to shoot one take, so before filming always explain our problem to the max, not to reshoot several times. Of course, sometimes there are some “lost in translation”, but it does not hinders the process.

Very strange that a shooting area ready to shoot just five minutes, so seriously they approach the process. In Russia everything is totally not so, the shooting can reschedule, cancel, change at the last moment, the scene suddenly to rewrite the script for us it’s normal, so at first the Chinese seemed strange accuracy. Now I got used to it and understand how it really facilitates the process. This we clearly should learn from Chinese colleagues.

Yet they have definitely lunch at exactly twelve o’clock, even if not dosnyal scene, everyone needs a break. Also working in parallel, three groups in different places, so the movie they remove just like a rocket.

There is another difference: if we used what we call the shooting schedule almost for several months in advance, so that they can be combined with other surveys, the Chinese would “buy back” actors for the entire period of filming. Therefore, the Chinese actors can’t act more than one project. I personally in this respect, closer to our system — I do not like to sit idle, if you can plan your time.

— Do you like in China?

— Honestly, I was waiting for from China something horrific and completely incomprehensible. Thought I would be in a country where no say in Russian, but English with difficulty. Actually it is not so scary, and to find a common language with the local happened almost immediately. A huge impression on me nature is very diverse, so every city somehow remains in memory. This is my second time in China, the air up here, I already think my family, I even missed him. I think I’ll be back there again and again after the shooting.

— What was the biggest cultural shock you have experienced in China during this time?

— When we arrived it was still quite hot and we tried not to miss the opportunity to visit the beaches. Now, we immediately noticed that swim mostly men, very few women. If they appear, are dressed in diving suits, and almost in the mask on the face, so they cherish white skin. They have very different standards of beauty, and I was very surprised. But in General they are the same people, just with their culture, customs and, of course, excellent cuisine!

— And you would be able to continue his acting career in China?

To move forever? Not exactly plan. I like the local culture, but China is not my home. Still, I love Russia and I prefer to work here, despite all the advantages the Chinese market.

Success Secrets of Masha and the Bear

«Анимаккорд»: как возникла самая успешная российская студия анимации

Reading time 8 minutes

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One of the episodes got over1 billion views on YouTube, all around the worlds related products are sold, and the creators have managed to produce two cartoon spin-off about a little girl and a big bear. We found out how the most successful Russian animation studio was created.

Where did Masha appear from?

Animakkord Studio was created specifically for the Masha and the Bear project completely on the money of the investors, whose names were not disclosed. According to thef serial co-producer Dmitry Loveyko, it was not clear, whether the project would shoot off / be a success or not, but in the creators hands there were 8 scenarios, and the entire series’s plan has been developed. Fortunately, investors were ready to wait for five years until the series would be recompensed and return the money to them. All was left as to to set up technical project line, engage experts, prepare the intellectual protection and work out a marketing campaign.

Initially, creators did not plan that the studio would have a complete production cycle. From the very beginning two Russian animation studios offered to take up all the technical side of the cartoon production. However, six months after the launch the authors realized that the Russian studios basis was good but it was not enough. “For licensing activities and development of the brand it would better if the entire production of” Masha “was focused under our control,” – says Loveyko. Therefore, it was decided to set up his own studio in 2008. Due to a crisis many studios were closed so it was possible for “Masha and the Bear” to recruit a highly professional team.

All the technologies and staffing originally were built to create an animated TV series of premium status in all components: animation, image and music. “We realized that there were a lot of animated series, especially in the West and in Asia – says Dmitry Loveyko – as it is required format for today’s niche of children’s television.”

To avoid being like anyone else in the market, the creators decided that the cartoon hallmark should be a three-dimensional animation with a very high level of imaging. The benchmark for the series was the 3D animated movies like Pixar and Dreamworks.

Who is Masha?

“The idea of the show came from the fact that we wanted to present the relationship between adults and children is not a didactic, but in a comic form so that all the spectators had a clear understanding of that heroes experience”, – says the director of the project Denis Chervyatsov.

According to Chervyatsova Masha has been drawn from a real prototype. In 90th Art Project Manager Oleg Kuzovkin was resting on the sea and saw a little girl on the beach. The baby was so genuine and open for communication that could easily come up to a stranger and play chess with him or pick up flippers and go to swim in them. However, after a few days holidaymakers began to hide from the girl – so active and annoying she was. This story stayed in Kuzovkin’s head and a few years later came into the idea of the serial.

Plots for the serial creators were also takenf rom private life. “Most of us have children, – says Chervyatsov. – Those who are engaged in animation, copy the behavior of their children or friends, in the same way as writers do. ”

International success

The series about the friendship and adventures of a little Russian girl and a big bear quickly gained popularity all around the world. The cartoon is broadcast in 22 countries, and one of the series, “Masha + kasha” brought together more than a billion views on YouTube, becoming one of the 17 most popular videos in the history of the service.

The popularity of the series is explained by its creators in a simple way: such a light-hearted, playful and cheerful “Masha” is present in almost every family, irrespective of its nationality. “I think that all children up to 5 years in any country are not much different” – says Denis Chervyatsov with a laugh. In the series, there are no long dialogues. According to the creators, they made an accent action rather than on dialogues, they are closer to the silent movies format, where everything is clear without words.

In addition to the audience recognition “Animakkord” also won professional respect. One of the most influential professional publications, Canadian Journal Kidscreen, since 1996 has presented its own award called Kidscreen Awards, a kind of Oscar in the field of animation. In 2015, Masha and the Bear won Best Animation nomination for this award. Moreover, Kidscreen called this studio one of the most successful production companies of the year on a par with such masters of animation as the Cartoon Network Studios and Dreamworks Animation Television.

What’s next?

Apart from the main series Masha and the Bear it has been expanded to two spin-offs. Masha’s fairytales were launched in 2012, and in 2014 they released their second spin-off Mashkin’s Horrors. In Masha’s fairytales Masha introduces the viewer to the world of Russian folk tales, and in the horror stories” she tells“scary” stories, which in fact become / turn funny and instructive. The creators of the show do not want to comlete it, hoping to further expand the universe of the project. Together with partners Animakkord creates a network of interactive learning/ educational museum. Masha and the Bear alsoproduces magazines and educational computer games.

However, the producer is sure that in the next couple of years, Masha and the Bear will just remain a series, they are not considering full-length film because it need huge resources. Since the project has no state maintenance, Animakkord can count only on themselves.

“I hope that in a year or two we will become a full-fledged international brand, then if we have a partner with a successful experience in the production of three-dimensional full-length films, of course, we will consider cooperation”

– says Dmitry Loveyko.

Now in the studio there are about 100 employees, who work simultaneously on several cartoon series. It takes about three months to create one series.
According to Sosial Blade estimates, through advertising on the YouTube brings to Animakkord about $ 1.5 million per month. Most of the profits of the project comes from the licensed products with Masha and the Bear. This is food, stationery, toys and much more. An agreement on the products of the same brand has already been signed by Annimakord with major players in the market as Danon, Burger King and the German toy maker Simba Dickie. As estimated by the studio, this year’s sales revenue could reach $ 300 million, which would mean a $ 15 million profit for the company.

The producer gives a simple explanation of the success of Animakkord: “Masha” is made with love and a very good team of professionals. “We work on the principle that the next series should be better than the previous one” – says Loveyko. Masha and the Bearis primarily a “series that is clowanage, a clowanage that is clear on all continents to adults and children.

Leo plus Leo

Россиянин Роман Бурцев готов доказать своё родство с Ди Каприо

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the Photo: Komsomolskaya Pravda

Double Leonardo DiCaprio thirty-year-old Russian Roman Burtsev has expressed readiness to undergo a DNA test to prove a direct relationship with Bursevich DiCaprio.

The last film involving the world’s superkara the Novel did not like implausible, explains a double, but the game “relative” of the novel as a whole estimated at “Oscar”, which was ready in some way to help.

He nominated for the award makes no secret of its Russian roots: the story was such that after the October revolution, grandmother of the future six-time nominee for “Oscar” was taken by his parents to Germany. For a long time she lived in West Germany where she met her future husband William in 1955, the year they both emigrated to the United States.

In 2010 at the “Tiger summit” in conversation with Vladimir Putin, Leonardo said that despite the departure from Russia at an early age my grandmother still spoke Russian. Moreover, the actor’s grandfather was also Russian, it turns out that the actor is half Russian.

Burtsev, as you know, not the first double DiCaprio: last year a “clone” Leo was the 21-year-old bartender from Sweden, but he has received such massive attention.