Two anniversaries. “Two biographies”

В выставочном центре «Новый Манеж» открылась экспозиция о Булгакове

Reading time 5 minutes

 


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On the Oct 28, 2016  the exhibition “Bulgakov. Two biographies” opened in the exhibition hall called New Manege. There are two anniversaries being celebrated this year: 125 years since the writer’s date of birth , and 50 years – since the very first publication of his most famous novel “The Master and Margarita.”

“Project” Bulgakov. Two biographies ” is a vivid example of coollaboration between the museums. Creating the architecture and design, a crew of “Manege” worked in permanent contact with the curators of the Bulgakov’s House – says Irina Tolpina, managing director Moscow Museum and Exhibition Association Manege. – A visit to the exhibition will be a dive into the world which connects the images of literary works with the reality in which he lived and worked as a writer. ”

Archive documents, provided by Bulgakov's House.
Archive documents, provided by Bulgakov’s House.

The exhibition is divided into halves. In the first one, under the glass cases there are archive documents which tell Bulgakov’s biography, present his first fees and difficult way to the reader: in late 1920s his works were banned and named “anti-Soviet”. Bulgakov even counted that among the reviews on his works there had been 300  “hostile and abusive” ones and only three hab been laudatory.

N.Ulyanov's sketches for Bulgakov's play called "The Days Of Turbin".
N.Ulyanov’s sketches for Bulgakov’s play called “The Days Of Turbin”.

The second half of the exhibition is devoted to the theater, which played an essential role in Bulgakov’s life. His plays “Days of the Turbin” “Crimson Island,” “Zoyka’s flat” and “Moliere” were put on the main stages of the country – in Chekhov’s Moscow Art Theater, and Bolshoi Theatre. Visitors will be able to be backstage and try to undertand the process of writer’s clash with the Soviet censorship and even contemplate Bulgakov as an actor: in 1935 he played the President of the Court in the movie “The Pickwick Club”, based on the novel written by Charles Dickens.

Reconstructed Bulgakov's apartment, situated in Naschokin's lane.
Reconstructed Bulgakov’s apartment, situated in Naschokin’s lane. Photo sourse: Russian Newspaper

A part of the exhibition is a replica of Bulgakov’s apartment, reconstructed via his contemporaries’ memoirs, extant outlines and black and white photos. But it was impossible to reconstruct everything accurately. There is a layout drawn on the floor, and words “sofa”, “chair”, “piano” display the furniture which hasn’t been found. In this apartment did Bulgakov work on the novel “The Master and Margarita” till the end of his life. There he created the “Notes of the deceased” and the play “Batum” about Stalin’s youth, with whom the writer even had a phone conversation, having made it clear that Bulgakov’s works would never be printed.

The exhibition will be open until the Jan. 9, 2017, and everyone has a chance to delve into Bulgakov’s work and biography, to assess if the crew of the Exhibition Centre successfully coped with the task by collecting about 700 materials from libraries and private collections, museums and archives in one single exhibition. Apart from the exposure itself, the project organizers have prepared a special program. It will include lectures of specialists in literature and history of theatre, panel discussions, film screenings and tours.

Five ways to promote the brand in the regions

Лучшие цитаты из выступления руководителя PR «Райффайзенбанка»

Reading time 5 minutes

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PR in Russian regions – the puzzle, the solution of which is worthy of the Nobel Prize. After that, from the point of view of companies and marketers would be to free PR, in the opinion of the owners of regional newspapers should be advertising on the price paid.

Anastasia Maximova, Head of PR «Raiffeisenbank»
Anastasia Maximova, Head of PR «Raiffeisenbank»

– In regions very little journalists – says Anastasia Maximova, Head of PR “Raiffeisenbank”. – Usually, the city is a journalist who writes about the economy, and it works in all media, where there is a strip of Finance and Economics. If we take, for example, Yaroslavl, there are three media and on them two journalists. That’s all the press event. “In his master class “Non-standard and low cost solutions PR actions” Gallery Hyundai Anastasia Maximova told as advertised not for money, when everything around just for the money. We present five of the best quotes from the speech.

Bring in the big city man

“Our senior managers from Moscow to give the largest regional newspapers exclusive interviews. Sometimes you can do this by telephone or even by post. The regional publications almost never a federal speakers. If the company is large, the media according to the interview to put free if it contains unique information for this edition. This year, we’ve got almost all the major regional centers to release an interview with our Chairman of the Board.”

Organize an online conference

“We spend on your site an online conference that moderating themselves. We send announcements, questions, engage media partners. They publish in his texts and announcements about us, and we place their logo on the website. Thus, at every conference, we invite about thirty partners from the regions. Conference topics are radically different. Mortgages – the most popular, because it is of interest to all.”

Find a regional partner

“We have a car loan partners. We agreed with the two regional motor shows that test their new machines will be the director of our branches. Test drive – this is a standard article for the media about the new parameters of the machine. And we are pleased: the photo in the article and director gently, beautifully mentioned bank. From all that we do, this is my favorite activity.”

Make still something compelling

“It is possible and standard holidays (red calendar days) to conduct creatively. For example, in Voronezh, we are one of the events held business adventure in the style of Chicago 30s. Employees of the branches looking for a bottle of whiskey. All were dressed like Chicago gangsters turned out fun. At this event we invited journalists, but just told them not to wait for any publications, and on the contrary, please accept our invitation as an informal. Nevertheless, the three publications came out, but they were not dedicated to the quest, and the results of the branches in Voronezh. We became good friends.”

Organize a good conference

“This year, we held a press day for all business journalists in southern Russia. We arrived fifty journalists from four cities: Krasnodar, Rostov-on-Don, Sochi and Novorossiysk. Is not only local speakers of these cities, but also the status of our experts from Moscow. For example, macro-analyst talked about the economy in Russia. We also invited the curator of the corporate business in the region, to talk about the small and medium business. As a result, we came out 79 free publications. The number of requests from journalists in the bank for the next month tripled. The growth of publications, not related to this event, rose twice”.