Four Losing Situations

Как Россия может остаться без углеводородных козырей

Reading time 8 minutes
Director of the Center for industrial markets and business strategies ISRE Alexey Berezna presented stress scenarios for the Russian energy on 23 November at the round table at HSE (National Research University Higher School of Economics).

“The collapse in oil prices”

This scenario is being realized in the present moment. The reasons for more than triple collapse in oil prices are the development of shale oil production in the United States and the widespread implementation of energy saving technologies in developed and developing countries. How will these events affect the Russian economy? They will cause increase in the budget deficit, accelerate inflation and will lead to the freezing of large projects and reduce the stability of the leading Russian oil companies.

“Gas abundance”

The scenario presupposes a sharp increase in the supply of gas to the world market. It can be caused by the spread of the shale technologies of gas production, increase gas recovery and development of the inexhaustible resources of methane from gas hydrate deposits. (Gas hydrates are fossil crystalline compounds of water and gas located mainly in the permafrost zone). For Russia such a scenario would mean a loss of its position in the European natural gas market, the drop in its exports and in this regard the loss of a significant part of budget revenues.

“Total decarbonisation”

Cost reduction in technologies of wind and solar power production and transition to mass use of vehicles running on alternative fuels may lead to the implementation of this scenario. “Total decarbonisation” will hit Russian oil and gas exports, and will also lead to dependence on imports of equipment for alternative energy production.

“The hydrogen economy”

The development of this scenario is due to the large-scale implementation of technologies for the production of hydrogen from water or biomass on an industrial scale and at a low cost. In this case, Russia also faces a loss of its position in the global oil and gas markets and will be forced to import equipment to produce hydrogen.

These scenarios are not a sentence. What should be done to resist their development and prevent the possible consequences?

Valentin Parmon, scientific Director of the Institute of catalysis SB RAS

All energy crises were caused by political reasons. Unforeseen political factors have also changed the situation in the energy sector. In the next 20 years the dominant role in the energy sector will belong to fossil fuels. At the same time it is necessary to develop renewable energy sources, plant raw material should be one of the main resources.

Igor Lobovsky, President of the nonprofit partnership “global energy”

The fuel sources will lead position till 40-50ies. Today the agiotage around alternative energy sources is caused not by a real mass transition on their use but by the growth from virtually zero level. The share of clean energy at the moment is approximately 6.2%. We need technological breakthroughs to challenge traditional sources of energy.

The round table at HSE was called Revolutionary Technologies of Clean Energy, yet, it was not so much about the energy technologies of the future but about the obstacles to their development and how to overcome these obstacles.

What is «clean» energy?

Clean energy is produced with renewable sources and it does not pollute the environment. Clean, alternative or green energy can be produced using wind, solar, water (hydropower), the forces of tides, waves, evaporation of water (geothermal energy) and biofuels. Today green energy is rapidly gaining popularity. It shows especially a rapid growth in USA, EU, China and Japan. The governments of these countries are against traditional energy sources, because emissions of carbon dioxide and other greenhouse gases could lead to climate warming. The main method of dealing with global warming at the moment is the development of nuclear and renewable energy.

What hinders the advance of clean energy?

Researchers from HSE point out three main problems. The first and the key one is the high cost of equipment for energy storage. Solar and wind farms will not be able to receive a big share in the electric power balance if the energy output is unsteady and unpredictable. The second problem is the need to create from scratch an extensive network of fueling and charging stations. Also an obstacle is the resistance from traditional energy companies to smart energy technology, when users throughout one day can not only buy energy, but also to sell it to the network using their own mini-power plants. The managing Director of “ASIA RENEWABLES” William Il Yang Byun identified another problem at the roundtable: according to his words, the investment in green energy is small despite its apparent attractiveness. Advisor of the Secretary-General of the United Nations on climate change Rae Kwon Chung noted that the problem of investments in the alternative energy sector must be addressed by attracting both private and by public investment.
Government policy should be carried out consistently, according to experts, it is very important to steer energy sector by methods of tax regulation.

Russian energy sector has a chance to stay afloat with the help of the active implementation of alternative energy sources. Possible options include hot spring geothermal energy and hot dry rock geothermal energy.

Hot spring geothermal energy

This kind of energy is widely used in Iceland: the hot springs produce 25% of all energy in the country. The share of traditional fuels accounts for only 0.5%. The Icelandic winner of the Global Energy award Thorsteinn Ingi Sigfusson said that his country’s experience can be applied also in Russia. For example, on the Kamchatka Peninsula, energy from hot springs can provide all the needs of the region. According to experts, the development of hot spring geothermal energy in Russia will allow in 15-20 years to reduce the consumption of fossil fuels such as petroleum and its derivatives by almost one third.

Hot dry rock geothermal energy

The temperature rises by about 3 degrees every 100 meters down in the Earth’s interior. To get energy from this source it is possible to drill two deep wells, then to pour cold water in one of them and to get steam on the other. This method of obtaining energy is still in the testing stage but there is evidence of positive results.

Roundtable participants:

LEONID GOKHBERG, First Vice-Rector at National Research University Higher School of Economics
IGOR LOBOVSKY, President of the “Global Energy” Non-Profit Partnership
ILYA KUZMINOV, Leading Expert of the HSE ISSEK Foresight Centre
ALEXEY BEREZNOY, Director of the HSE ISSEK Centre for Industrial Market Studies and
WILLIAM IL YOUNG BYUN, Managing Director ASIA RENEWABLES, member of the International “Global Energy” Award Committee (Singapore)
VALENTIN PARMON, Director and Research Advisor at the Institute of Catalysis under the Siberian Branch of the Russian Academy of Sciences, “Global Energy” 2016 Laureate
KLAUS RIEDLE, Board member of the Association of German Engineers (VDI-GEU), “Global Energy” Laureate 2005 (Germany)
THORSTEINN INGI SIGFUSSON, General Director of the Iceland Innovation Center, “Global Energy” 2007 Laureate (Iceland)
RAE KWON CHUNG, Principal Advisor on Climate Change, Executive Office of the Secretary-General of the United Nations, member of the International “Global Energy” Award Committee, contributor to the award of IPCC Nobel Peace Prize 2007 (South Korea)

Monument Maya Plisetskaya in Moscow

В день рождения балерины на Большой Дмитровке открыли скульптуру в образе Кармен

Reading time 3 minutes

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Monument to nine meters tall carved familiar with Plisetskaya personally, honored artist of Russia Viktor Mitroshin big fan of ballet dancers.
The project architect Alexei Tikhonov said:
“Our main goal was to create the illusion of soaring ballerina on a background of the sky, in our view, it is possible -. Sculpture floating in the air”

The initiator of the sculpture is a ballet dancer’s husband – composer Rodion Shchedrin.
He will be present at the opening of the monument, on November 20 in the square named after Plisetskaya on Bolshaya Dmitrovka. The event also invited outstanding artists, representatives of the Ministry of Culture and the Moscow government.

Maya Plisetskaya and her husband Rodion Shchedrin
Maya Plisetskaya and her husband Rodion Shchedrin

On the opening of the monument mentioned in his Twitter Moscow Mayor Sergei Sobyanin.
Dmitrovka became one of the first streets, which was implemented by the City Hall project “My Street” and the square named after Plisetskaya appeared there because of it.

Maya Plisetskaya and Alexander Bogatyrev
Maya Plisetskaya and Alexander Bogatyrev

According to the Russian Ministry of Culture of the cost of the monument was 20 million rubles. However, Deputy Minister of Culture said that the money from the budget in the project have not been involved, bronze sculpture was cast at the expense of the private charitable foundation Alisher Usmanov “Art, Science and Sports.”

According to the sculptors of the monument must give great importance to Plisetskaya Russian ballet. Choreographer Vladimir Vasiliev happily took the news of the imminent appearance of the monument and said that Maya Plisetskaya will forever remain in the history of ballet, because it could change the aesthetics of dance, emphasize its musicality. “When I looked at Plisetskaya, I saw the music” – he said.

Maya Plisetskaya and Sergei Radchenko
Maya Plisetskaya and Sergei Radchenko

License question

Привычные автономера могут стать другими

Reading time 3 minutes

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What happened?

The interior Ministry is developing new standards for vehicle and cycle rooms, reports “Kommersant”. First of all it will affect owners of American and Japanese cars. For them, plan to make room for the new format. For motorcycles rooms want to reduce.

This reform is necessary because of problems with holes in the rooms of Japanese and American cars, and also because of the size of the rooms for motor vehicles, said an employee of the research center of problems of safety of traffic of the Ministry of internal Affairs of Russia Oleg Potashnikov. These shortcomings threaten the drivers of the loss of rooms or a fine of 500 rubles.

As stated by “Kommersant”, the sketches of the new license plates have already been transferred to the interior Ministry. To revise the existing standard going in 2017, and to complete the reform by 2018.

for Whom?

[spoiler effect=”simple”]Changes in Visitor affected all owners of cars and motorcycles, as well as, perhaps, the owners of sports and retro cars. As noted by the Chairman of the Committee of classic cars RAF Peter Slagin, their reform could push to register their vehicles (“b”). [/spoiler]

Who?

[spoiler effect=”simple”]the head of the brand BMW Motorrad Vladimir Tchaikovsky in an interview with “Kommersant”:

“Reducing the plate will be the right solution that will encourage motorcyclists to set it on its proper place.”

Co-owner capital of the company rental motorcycle Rentals Run Russian Vladimir Gusakov in an interview with “Kommersant”:

“The introduction of new characters is a smaller size would have saved riders from unnecessary expenditures”. [/spoiler]

against Who?

[spoiler effect=”simple”]Auto Igor Morzharetto in an interview with “Komsomolskaya Pravda”:

“Here the problem sucked from the finger, because the attachment often universal. Well, or always easy to accommodate any frame, purchased or homemade, to attach the room to the original place. It would be a desire”.

Vladimir Valdin, expert of the interregional Association “City and transport”:

“I’m somehow skeptical about this reform. In principle, the motorists themselves have solved this problem — never seen that room with a wire tie. I think it’s a desire to sarahlamantia everything”.
[/spoiler]

What was before?

[spoiler effect=”simple”]Set GOST R 50577 motor signs was adopted in 1993. Since then, the appearance of license plates is not changed. [/spoiler]

Getting more information

[spoiler effect=”simple”]an Interview with automotive expert — “Komsomolskaya Pravda”[/spoiler]

“Black boxes” will be watching motorists

На все автомобили страны установят отслеживающие устройства

Reading time 3 minutes

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The Russian government has approved the installation of equipment in all cars of the country, which can monitor the condition of machines and store information about them. In the transport sector will be created a special group to develop changes in the legal regulation, to make it possible to install the devices.

Members of GLONASS
Members of GLONASS

“Black box” called the vehicle control system, which serves to collect information on the status of the machine, on the actions of the driver and other data.

Deputy Prime Minister Arkady Dvorkovich has ordered the formation of a special working group that will develop a collection and transport channel all the necessary data about the machine, depending on the need.

A. Dvokovich
A. Dvokovich

“We consider it appropriate to develop two” road maps “: one to improve the legal regulation and the second on the integration of the created system with other information and navigation systems”, – said Alexander Gurko, President of NP GLONASS.

As the “Izvestia”, today only talk about the very idea of ​​order and its implementation, rather than on the financial side of the project.

Autoexpert Igor Morzharetto argues that the bill will implement soon, and it has nothing to do with used cars, but only for new.

Already, in the majority of truck and bus terminals installed “Glonass”, and many trucks also equipped with “Plato”. The main advantage of “black boxes” that all the necessary information about transport will be supplied and stored in the same device, and the drivers do not have to put a number of different devices.

Traffic of truckers
Traffic of truckers

The Only Burning Passion

Удивительная история самого молодого учителя в мире

Reading time 3 minutes

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Half of the population of the Indian town Murshidabad is illiterate: education here is expensive. Many children don’t go to school because their parents can’t afford their tuition. Instead, they are bound cognize difficulties of adult life from a young age.

But Babar Ali is a lucky person who had the opportunity to attend a free public school. Despite the small income, his parents were able to provide their son with everything necessary: school uniform and textbooks. The school was in another city, so Babar had to spend a lot of time and effort for the way to it. But he did not regret it, because the lessons at school were worth that effort.

Every day when Babar was returning home he saw his peers forced to work in the field all day long. And then one day he decided to amuse them, he suggested playing the game where everyone had a role: Babar was the teacher and the rest of the children were curious students. Everyone loved this game so much that it became a reality. So there appeared a school, which was founded by a brave nine-year-old boy. Every evening, after hard and exhausting work the children gathered together to listen to Babar. It was his first step on the way to teaching.

The news about Babar’s noble action appeared in mass media a year after. Other kids found out about the school and soon among his pupils there were 800 children. According to Babar, his main aim is to give children the opportunity to gain knowledge that they were deprived of because of a difficult financial situation in their families. By the age of 23 he has taught grammar to 3 thousand kids in Murshidabad. He has set two records becoming the youngest teacher and headmaster in the world.

Now Babar Ali receives money for textbooks and food for students from sponsors, remaining not indifferent to their plight. Other students are teaching at school with him. They are working with children from Murshidabad for free after school or college. There is no place for strict discipline and tight control in the “Home of joyful learning”. The relationship between teachers and students is based on friendship and mutual respect.

“I want to teach until the last day of my life. I want every child to have a chance to become educated,” said Babar Ali.

Why Today We don’t Drink “Caffè”, Meet «Deadlines» and Ask “Wut is This?”

Филолог Юлия Кувшинская разрушает три мифа о русском языке

Reading time 4 minutes

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Myth one: the Russian language is being simplified

– Yes, it is getting more democratic in the sense that it has become normal to use colloquial language even on television. But the vocabulary has not been simplified or more limited. Conversely, we have got more terms and borrowings. Such words as background, feedback and deadline now are clear to every student; they are widely used and have become a part of our lives.

Julia Kuvshinskaya, philologist, associate Professor, HSE
Julia Kuvshinskaya, philologist, associate Professor, HSE

In general, any language cannot live without borrowings. In Russian there are a lot of Turkish and Tatar borrowings from the Tatar language, they have become completely habitual. Many people believe that sarafan (pinafore dress), baraban (drum) and kaftan (a kind of tunic) are native Russian words. If a word has entered the Russian language, it is bound to be Russified, which involves an aesthetic factor. For example, coffee is masculine and associated with the drink which aristocrats “ate” in the 19thcentury. This moment is aesthetic, social, indicating a certain status but in no way linguistic. We do say moskovskoye metro (in the neutral gender), not moskovski metro (in the masculine gender), though the word metropolitan (undergroung), of which metro is an abbreviation, is masculine. It is essential to follow natural laws of the language.

Myth two: the Internet distorts the Russian language

– There used to be such a negative influence, but now there is a downtrend. It has become clear that to be understood it is necessary to speak good Russian, although elliptical sentences and abbreviations are still used to save time. Sometimes one can come across phonetic spelling. For example, wut instead of what, but there are not many such words. Now a lot of young people have mastered the art of “linguistic transformation”. At work, for example, they use elegant Russian, professional, which is formal and rich enough. And in the informal communication they speak like a totally different person, talking in youth slang, which is widely perceived as aggressive and almost flash language.

Myth three: obscenities and non-literary language are the same

In the fight for the “language purity ” some would go to extremes. Some “grammar-nationalists” even proclaimed themselves overseers who drive away all the “impure” from their “pure language”, which is an absolutely fascist stance. Linguists never do this, as they are interested in new phenomena and they are aware that language is very complex and diverse. In some cases, of course, it is necessary to make corrections. For example, obscenities are offensive others, and I would stop the person who uses it. But sometimes a grandmother would speak in a touching vernacular language. Why should it be corrected, because it is such a wonderful old-style speech. It sounds incorrect and non-literary but in everyday life this vernacular is appropriate not offensive. The choice of linguistic means should depend on the situation.

Interviewed By Maria Timoshenkov

The Russian star in China

Как в Китае «выкупили» Веру Житницкую

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Vera Zhitnicka, theater and film actress, now starring in the Chinese TV series the love story of a Soviet speaker and a Chinese girl. The action takes place in the 1960-ies. Faith talks about how differently we approach the filming in Russia and China, but also about his love for Chinese tradition.

Vera Zhitnitskaya
Vera Zhitnitskaya

— You are used to the main role, but in this series play the role of the sister of the main character. It does not hurt to play a minor character?

— No, absolutely! Of course, better get used to it, but now I am happy and I like what I’m doing here. It is a priceless experience in a completely different cinematic reality, which I was very fascinated. Besides, this is a story about a Chinese girl, so I would not have approached for the lead role.

— How did you get into the project?

The role I got in a strange way. One actress posted on my social network that soon will be samples in the new project for Chinese television. At the audition I was extremely nervous: the Director, cameraman and producer of the series flew to Russia from China to personally select the actors. They had only one day, and contenders insane amount, it was necessary to show their best side, to stand out among all. The three of us got it and we were offered the role, but, frankly, it was very hard.

— Well if you took Chinese colleagues?

— The Chinese are very hospitable and interesting people. We have much to learn from them, for example, they are much more patient and calmer. With them pleasant and easy on the court, because in addition to the Russian partners we have to work with the Chinese, we play in their language, and they on his. It can be difficult, but the team and the other actors are always ready to help, suggest something. In between shooting, we have fun and joke: teach each other our languages, because the Chinese pronunciation of Russian sounds and Vice versa sounds very funny.

— What are the main differences in the production of TV series we have in China?

— The Chinese are very organized and hardworking. They have all done accurately, quickly, at a pre-agreed schedule. They try to shoot one take, so before filming always explain our problem to the max, not to reshoot several times. Of course, sometimes there are some “lost in translation”, but it does not hinders the process.

Very strange that a shooting area ready to shoot just five minutes, so seriously they approach the process. In Russia everything is totally not so, the shooting can reschedule, cancel, change at the last moment, the scene suddenly to rewrite the script for us it’s normal, so at first the Chinese seemed strange accuracy. Now I got used to it and understand how it really facilitates the process. This we clearly should learn from Chinese colleagues.

Yet they have definitely lunch at exactly twelve o’clock, even if not dosnyal scene, everyone needs a break. Also working in parallel, three groups in different places, so the movie they remove just like a rocket.

There is another difference: if we used what we call the shooting schedule almost for several months in advance, so that they can be combined with other surveys, the Chinese would “buy back” actors for the entire period of filming. Therefore, the Chinese actors can’t act more than one project. I personally in this respect, closer to our system — I do not like to sit idle, if you can plan your time.

— Do you like in China?

— Honestly, I was waiting for from China something horrific and completely incomprehensible. Thought I would be in a country where no say in Russian, but English with difficulty. Actually it is not so scary, and to find a common language with the local happened almost immediately. A huge impression on me nature is very diverse, so every city somehow remains in memory. This is my second time in China, the air up here, I already think my family, I even missed him. I think I’ll be back there again and again after the shooting.

— What was the biggest cultural shock you have experienced in China during this time?

— When we arrived it was still quite hot and we tried not to miss the opportunity to visit the beaches. Now, we immediately noticed that swim mostly men, very few women. If they appear, are dressed in diving suits, and almost in the mask on the face, so they cherish white skin. They have very different standards of beauty, and I was very surprised. But in General they are the same people, just with their culture, customs and, of course, excellent cuisine!

— And you would be able to continue his acting career in China?

To move forever? Not exactly plan. I like the local culture, but China is not my home. Still, I love Russia and I prefer to work here, despite all the advantages the Chinese market.

Andrey Loshak: «The journalist should hit where it hurts»

О печальных трендах, документалистике и о том, надо ли идти в профессию, «которой нет»

Reading time 12 minutes

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– What are the major changes you think have occurred in Russian journalism over the past few years?

– All dull. Absolute regression, minimize alternative means in the media. Severe impact – acceleration of the “Lenta.ru”, which was a leading news resource. Cause shareholders to the presidential administration, somehow they are there to bend over, after which they are forced to do such things. On the “Ekho Moskvy” was forward, “TV Rain” is a poor thing, “Novaya Gazeta” in an amazing way… While there is a trend. In a situation when the obvious course is to murder the opposition when it came to extremes, there can’t be another trend. All that will occur against the will of the presidential administration, will be rigidly suppressed.

There are a number of reporters, who continue bravely to do their job, like Lena Kostyuchenko, but in general, and new names arise. Where them to take? Sites not. In connection with the strangulation of independent media lost the competition, the normal situation of market development of journalism, as it were, for example, in the 90s, in the early noughties. Now the meadow is cleared.

What is happening in the public segment, are generally not journalism. Propaganda and journalism are diametrically different things. I feel sorry for the girls and boys that get into it at a young age, because that’s where they break through the knee, and it’s already crippled people.

There are some areas of escapism, where you can escape there and do something that does not concern directly the interests of the state, for example, science or travel. But you have no right to an independent point of view. To me, this story was. I went to the channel “My planet”. There I said the old man, behind the scenes you may have something to do, and show your face we can’t, you have this image in social networks. As said the main Director of the channel: “got game”. I have come to do not about the bloody regime, but about the journey. But it was all over, I “got game”.

Is there any sense to go to study journalism?

– I don’t know how should be a strong inner pull, a sense of mission within the person. It must be very clearly aware that you’re going into a profession that doesn’t exist, and, therefore, to understand that in the next few years interesting work you might not be. May no not be. I’m primarily talking about television journalism, because the biggest impact was on television, where there is no longer anything alive. There is an unfortunate “TV Rain”, but how much he can take people and how many can pay? For a young person, especially if he is not from Moscow, it is a very difficult option. In regions the situation is no better. In general, something comforting to say to me difficult for young people.

– It turns out that it was not necessary to enroll in journalism?

– No, actually, there is a hope called “the Internet” is a great thing that allows you to create startups from scratch. On the Internet you can try, there still is a zone of freedom. Unfortunately, there is no such a kid, who did something besides “Look At Me”, I guess. This hipster-posed a story that has grown into something bigger – to build a serious player on the market. I really miss some of the youth of madness, in a good way. I’m always trying to find some interesting projects. There is “Baten’ka”, “VOS”… This is not enough. To create a web page and learn HTML even I can. It is quite easy kapitaliserede, if you do not immediately begin to expose the bloody regime, of course. The availability of technologies and the opportunities offered by the Internet is cool. Just you young people have not yet realized that it’s fun – not just to post photos to Instagram and write on Facebook, and to unite and create a common creative energy. I told you, not enough strong to some story that I, a forty year old man, was blown away.

– Media platforms that combine a bunch of content formats: text, pictures, video, audio, links, different – good prospects for the future of journalism?

– These are The New York Times and The New Yorker is doing well. But I saw something that could impress me as a new multimedia piece that embodies the different sides, I can’t say. Of course, this phenomenon is worth exploring and may need to do. Not sure about the viability of this genre, but now it is interesting to deal. We might nagrama, and everything will come to a black and white text with images. It has a cyclical form of development. For example, at some point, everything went crazy and started making the “docudrama” with historical reenactments is almost an art movie. Now all of a sudden realized that it was expensive and pointless, and went back to the documentary films based on the classic narration and serious work with archives.

– By the way, about documentary film. Why you started doing it a documentary?

– I’m still not sure that they documentary. No, a couple documentaries, but I still consider myself a reporter. For example, “Journey from St. Petersburg to Moscow” – reportage series, but not a documentary. But not a single report – somewhere in the between. Reportage is when you are driving and don’t really understand what will happen next. We in “the Journey” was produced 30 percent of the material. And in the documentary film opposite proportion – 70 percent should already be clear and spelled out a scenario. How carefully we mounted and worked with audiovisual pieces, this film is much more than reportage. We shot on a film camera with the big boys. The report usually shoot with operators who are already tired of everything.

Documentary is very interesting to me, but I don’t quite know how to work with structured reality as it should do the documentary. He first considers the skeleton of the story, and then this skeleton strung reality. I have always had a different approach: I dive into this reality, and then it creates around itself all by herself. It is an unpredictable experience, it is always a trip that will lead nowhere. This is exactly what I would have to recommend the guys who want to make a life.

In one of your texts was the phrase “Moscow is us, and Russia – are they”. Do you think you know you in the regions?

– I Russia is no longer present. Used to be when we went to Prime on NTV, it was clear that are watching everything. I with this in mind, and made history, realizing that I’m telling people something new, what we know here in Moscow. I felt some kind of educational mission.
I have a feeling that there more or less conscious public audience. I think ten percent of the population who is more critical of the reality I know and see. Gets something same “Journey from St. Petersburg to Moscow”, beyond the ten percent, I don’t know. The film, of course, more powerful stuff, because it’s not a text column or clever that you should read. I think he broke. The problem, however, is that “TV Rain” cut from the network all of what they have not posted. It is clear that they are trying to make, but they are a little bit clipped in the film wings. And then ceased to remove. If you read the comments on Rutrecker or Youtube, you can see that these are people who are not readers of my Facebook, for example, for whom such a view of Russia was not something important. We have shown the usual Russia. 10 years ago such an idea in my head would not come, because there is nothing interesting, it also says about the degradation of the profession – just to go from Peter to Moscow and just to show how people live on the sidelines…

It all depends on the context. He is alive, especially in Russia, where every 10 years things change for 100 years, nothing has changed. When tell only about how to live in Eastern Ukraine and Crimea, you are going mad. Still the numbers show that the people are satisfied. Now we are going to look at this people, to talk to him. In this context, it’s interesting. The task of the journalist to feel sensitive to the context. This situation, a fair environment, because you’re responding companies. A journalist should always hit where it hurts. This is correct journalism.

– How do you think will change the essence of the profession of journalist in the future and will change it at all?

We see that this is not such a sacred community of know-it-all as before. The Internet and the availability of the camera phone changed the situation. Now everyone can go to shoot something unique, try to break through somewhere and it all publish. You own the media right now. Who is the blogger who is a journalist, did not understand. Is a “shifting” one to the other. Cool, I guess. Just journalist is no longer something exclusive. The request for smart, analytical, investigative journalism exists.

Valery Panyushkin in one of the texts in the “Snob”, speaking about his place in the profession and other journalists used the term “downed pilot”. How do you understand this term?

I don’t like that he and I have recorded in this list. I didn’t read the text, but I’ve got some words. “Downed pilot” is the one who broke. He was hit, the strength to fly anymore. Power I still have, I resist, I have ideas. To do something is always possible, the important thing is that there are people who want me to do something. If you’re doing something interesting, you will always find those who are willing to work with you for the idea.

– In general, are there some ways of development of Russian journalism? Or none?

– There are. Through those media that are created on the Internet. It is not necessary to look for a rich uncle who will give money. If you’re young, you learn, you can already start to create a media great joke this time, which we did not have. We could do some newspaper (laughs), but so with video, photos, texts and more that everyone can see not only your classmates, but in general all…

– It turns out that everything depends on us and we need to resist?

– Absolutely. Burn. Love life. To empathize with human grief.

Oksana Smirnova: “I Do not be surprised if there is something better than the sites”

Как первокурснице удалось стать звездой глянца, и при чём тут умение носить носки с лоферами

Reading time 10 minutes

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The well-known people in the world of gloss, senior editor GQ.ru Oksana Smirnova from the first year of journalism writing about men’s fashion. We met up with her in GQ editors and talked about how it works in this publication on the impact of digital, the relationship of bloggers and journalists in gloss.

– Oksana, because you were invited to work in GQ thanks to the popularity of your blog?

– In fact, my path was much longer. I FurFur and worked in the fashion department, and “Rain”. But the beginning is put around our blog.

– And As a freshman journalism I had the idea to write about men’s fashion?

– We are with a friend (Jan Lukin, editor of Tatler, author GQ) it seemed that on the Internet in Russian about the man’s style is nothing. Although, as we later found out were, for example, quite popular men’s forums, where discussed leather shoes for unimaginable for us then money. Visitors, however, are not going to their topics in the forum, and our posts about why Russian men are bad and how to wear dress socks with Lofer. In general, we have issued the idea of the blog, and carried Vase Esmanovu (creator Look At Me), he lectures at the journalism then read. A few days later we wrote Julia Vydolob that just card fashion “Posters” passed in the fashion department of Look At Me, and said: Come to meet friends. June 2, 2010 at Look At Me was released first post LAD blog about the classification of summer shoes.

– What do you think, why your blog has grown into a site FurFur? Is there a secret to your success?

– We wrote about something that did not find themselves on the Internet, and Julia Vydolob us is allowed. When you’re just starting out, you in little doubt. You are asked to write about the top insiders or the theory of small deeds, you take and write. Once we have worked: produced by two posts a week, and they gathered a bunch of likes. We were not afraid to talk about himself, talked with the chief editors of glossy magazines, designers, we are not afraid to talk with famous people.

– And how did you get in GQ?

– It is thanks to this interview, which I took for Look At Me at Michael Idowu, he then headed by GQ. On the eve of stumbled into Facebook to post about what they look for sponsors fashion to the site. I asked if they needed a writer, wrote some test text, and a week later I was offered a job in the state in the position of a junior editor of the website. Now I tell everyone that you want to use every opportunity.

– Now you have become a senior editor of the site. What are your responsibilities are different from what makes the editor of the printed version of GQ?

– Site Editor runs constantly. If the magazine once a month “renting rooms”, the site “Deposit” every day. Plus, the site editor is not only books or wrote the actual text and publish it, but the “scatters” tweets, monitors responses and statistics to see whether he did the right thing, that this article has found its audience. In general, we always work in jobs involving all hands, and editors can afford a more tranquil life at the beginning of the month. (Laughs). We need every day to write something and post, and it’s not so simple.

– And do not you take material from the printed version of the site, the magazine was equally represented in print and in digital?

– Yes, but we do not put them in the same way they looked in a magazine. We can not afford the same headings as in the magazine, they just do not understand the Internet. We make clearer headings – see it and know what you will find, if kliknesh and find yourself on the page of this article. Sometimes we can break some stories into several small and releasing them on the site as separate items. For example, we had in the Journal guide the office dress code, the material for a few turns, with pictures, rules and tips. We released all of them one by one and joined tag “office dress code.”

Another trend – the repackaging material. For many years in the print media published a lot of large-scale stories. Find them now on the Internet – the problem. However infopovody happen when they read the old stories need. As an example: in the autumn of 2013 in the magazine was article about how to clean the shoes. We then immediately published it on the website, but a record number of visitors was observed. In the fall of 2014 in a nasty rainy day, we again take the post and publish it to social networking status in the spirit of “never wash water leather shoes” – and then collect audience.

– And how do you think the trend in multimedia media still have? Or rather, one the most demanded resource, for example, GQ website will supersede all other magazine platform?

– I’m not sure that the future is something one. Frankly, I would not be surprised if suddenly appears something even cooler than sites. If now the trends are dictated by our devices (introduced the iPad – came up with the version of the magazine for him, were more likely to consume content on mobile – did a version for mobile), that soon, I think, the device will change so fast that keep pace for them to adjust to be unbearably difficult. Then it will be a new content storage format to be packed, for example, a 20-digit code. Entering this code at any new device, the content itself adapts to it, and visually displayed to the reader the most convenient way. Really I am looking forward to this moment. I think it will come sooner than we think. All too quickly changing. A few years ago, even Instagram was not as popular as it is now known bloggers everywhere.

– When you were a blogger, it was more difficult to draw attention to themselves than the current generation in Instagram?

– I can not say that it was harder. If the idea is good, it will find its audience in Instagrame even though on the forums. Maybe bloggers are now even harder, because when we started, there were so many competitors were free niches. And now for that nowhere is already someone did. But it is still possible to find a stand-topic and draw attention to themselves, as it once did we.

Do you share the opinion that the bloggers take away the bread of the journalists? Warring whether gloss bloggers and journalists?

– Well, what are we enemies, if bloggers are now appearing on the covers of Vogue and Tatler? This opinion was common a few years ago, when it was thought that bloggers are more independent. Like, in the Journal of brand advertising have about them in the journal and write. And bloggers write about everything. Since then, things quickly changed: the bloggers flooded with products of different brands, send things in exchange for photos in the Instagram, so that their independence is questionable. It’s just a different format. News – it is short, and a blog tip is close to the format of the column. The main thing – is the author’s position. is the “Blogs” heading for its broadcast on our website. Therefore, we rather work on one thing, but from different angles. Editors notes to broadcast the official position of GQ, and columnists and bloggers – its position.

– That is, to get to the GQ website pages do not need to study in journalism, but rather the fastest write in his blog about fashion updates?

– Not so important, do you have a diploma or a journalist you taught himself to create in demand content. You either know how to write clearly or not. Let’s just say you can succeed without this diploma. Journalism gives you the opportunity to get a tremendous amount of knowledge and skills that will be useful to you later in the profession. Depends on you, you vospolzueshsya this opportunity or not.

Premiere on the stage of Theatre of Nations

Новый спектакль Марата Гацалова, основанный на тексте британской пьесы

Reading time 3 minutes

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The production received the award “the gold Mask” created based on the play by Duncan Macmillan, the famous English playwright of our time. The writer was twice nominated for one of the most prestigious British awards – the award of Lawrence Olivier.

Artistic Director
Artistic Director

The main characters of the action – “supporters of a healthy lifestyle: they do not care what they eat, how much water you spend, when brushing my teeth and how the waste is disposed of”. However “for picture perfect is not enough only children. And this fact prevents them to live quietly” — a fragment from the announcement of the performance on the website of the Theatre of the Nation.

The scenery
The scenery

In an interview for “Theatre” Marat Gatsalov has shared his impressions of the works: “a discourse in which there are two character in connection with the desire to have children.” The artistic Director added that the play “Breath”, “how “the ballet of everyday life”, where things in his obsession turn to dance” – said the artistic Director.

For a more vivid and accurate transformation of the actors in the characters of the play, the Director has attracted professionals: artists Peretruhina Xenia and Alexey Lobanov, artist Asya Mukhina, composer and choreographer of Sergei Nevsky and Tatyana Gordeeva.

The main role performed by actress Lyudmila Troshina, with which the Director has worked in the Novosibirsk theatre “Globus”, the play “August. Osage County” and actor Roman Shalyapin.

Photo from Billboard
Photo from Billboard

The minimalist scenery is the business card of the play “Breath”. Artistic Director refused to reveal all the secrets of the production of scenery, wanting to leave the intrigue when viewing the work.

Within a few days (from 7 to 9 November) on the Small stage of the theatre of Nations will be held premiere performances, and this year the screenings will be held on 4 and 5 December.